As per Statista, the global market share of mobile web traffic has increased by over 50 percent. The exponential growth of smartphone owners all over the globe has fuelled the continuous increase in mobile web traffic. Easier availability of cheaper mobile phones and high-speed data technologies like 4G has enabled users to buy more smartphones. Large memory, robust hardware, and reliable smartphones have also contributed to the growth of smartphone users globally.

As a result, the mobile app world has grown exponentially in the last decade. Now, there is a mobile app for everything. App owners are making a lot of money from mobile apps. It is expected by 2023, mobile apps will help businesses generate revenue of over  935 billion USD. The massive number is backed by strong growth and easier adoption of technology in the coming years.

Amid the COVID-19 pandemic, both businesses and people are embracing technology at a faster pace. Customers are now more dependent on mobile apps to buy food, groceries, daily services, healthcare, transportation, and more. eCommerce has seen a massive boom in the last 6 months. The increasing culture of social distancing is now compelling businesses to embrace digital transformation and reach their customers easily through mobile applications.

However, to render a flawless and secure customer experience, businesses need to ensure robust testing and quality assurance of their mobile apps. To cater to the modern challenges and demands of businesses, QA companies need to innovate and align with modern technologies at a faster pace. DevOps and Agile development methods have pushed software testing vendors to innovate on their feet and come up with more reliable and efficient QA solutions.

Let us find out about top mobile testing services that will drive innovation in 2021.

#1 Performance Engineering

Flawless customer experience has become one of the topmost priorities of a business. Businesses all over the world are investing large sums to achieve the best User Experience (UX) and stay unique in the crowd of billions of mobile apps. And it makes sense because the mobile app is the virtual shop of any business.

Shifting focus from performance testing to performance engineering can help you achieve results at a faster pace. It will help you automate processes more efficiently with easier data access and greater flexibility. It is embedded in the software development lifecycle to help detect errors in the app at an early stage while reducing the time and cost of the development.

#2 Machine Learning (ML) and Artificial Intelligence (AI)

AI and ML are advancing mobile app testing by transforming processes and workflows of the software testing cycle. However, test engineers would be able to leverage AI and ML more efficiently in the future through and optimize the suite in a better manner to identify unique and inessential tests. It will help significantly in identifying predictive analysis of mobile app test cases. You can also leverage ML to find out test cases that you can automatically execute via log analytics.

AI can also assist in increasing the accuracy rate while decreasing the cost of QA. It can also improve the competitive positioning and user experience of your mobile app. By identifying the gaps at a faster pace, you can update the algorithm continuously to avoid major bugs and focus on rolling out more polished policies.

By leveraging ML and AI, you can also identify more bug-prone areas of a mobile application and prioritize your regression testing process. AI-enabled bots can help you execute in running deep exploratory app tests and help you deliver flawless apps at a faster pace.

#3 Internet of Things (IoT)

IoT has become an essential technology in every application. Apart from large businesses, IoT has now even in homes of a normal person in the form of smart appliances and personal devices. As more devices connect to the internet and your mobile phones, IoT testing has become more essential with regard to mobile applications. From wearable tech to your cleaning bot and smart refrigerator, you can control everything from your smartphone now.

With the increasing integration of IoT with your smartphones, your mobile phones will become more capable and powerful than never before. Hence, it is has become crucial to release thoroughly testing mobile apps for IoT functions that are capable of ensuring sensor simulation, data validation integrity, privacy, user authentication, and more.

#4 Robotic Process Automation (RPA) Testing

Robotic Process Automation (RPA) can be implemented in any process that is structured and redundant. You can also leverage RPA to automate complex processes with the help of artificial intelligence (AI). It is capable of mimicking human actions and reducing errors and inefficiencies in the business process.

It can help you make the workplace more efficient, responsive, and aligned towards your business goal in a cost-efficient manner.

#5 Big Data Testing

Today data has become one of the biggest engines to run a business. Data-driven businesses garner more growth, run more efficient operations, and drive a more engaging customer experience. However, to make sense of heaps of data on a regular basis, you need to properly segregate and segment big data on a regular basis in order to churn actionable insights. It will help you understand customer behavior and help you make more effective marketing decisions.

Big data testing can help you evaluate the effectiveness of an app leveraging data for day to day business decisions. Test engineers can make sure whether big data is being consumed and processed as per the expectations or not.

In Summary

Due to the pandemic, businesses are now keener to go digital and reach their customers easily. Mobile apps have become the primary connection between organizations and customers to conduct business. However, a bug-prone app with security vulnerabilities can ruin the reputation of your business. Hence, it is crucial to make your app undergo robust testing and QA.

AS modern businesses are generating modern requirements and unique innovation, the QA industry will also continue to evolve to cater to modern businesses reliably and efficiently.