For the first time in Wisconsin, and joining recent moves in South Carolina and Minnesota, consumers can now walk into bars and order a THC-infused beverage on tap. What was once confined to cans in dispensaries or specialty shops is now flowing from kegs in taverns, right alongside craft beer and cocktails. The milestone marks a cultural and business shift that could redefine how Americans socialize and consume cannabis.

“This moment is bigger than just one beverage, it’s about reshaping how we gather, enjoy, and elevate our social rituals,” said Mary Bernuth, Co-Founder and President of Pharos Brands. “Wisconsin has a long history of tavern culture, and we’re proud to be part of its next chapter by offering the first THC beverage kegs available for on-premise service in the state.”

Wisconsin: A Tavern Tradition Meets Cannabis Innovation

Three Wisconsin establishments are officially pouring Pharos Premium Infused Beverages on tap:

The launch features Pharos’ Blood Orange Lime, one of the company’s award-winning flavors, in keg format. Pricing is designed to match the hospitality landscape, with pours comparable to a craft beer or signature cocktail. Photos from the Whitetail Inn capture the novelty of THC on tap, as bartenders like Mitch Buhler serve a drink that could signal a seismic shift in bar culture.

Expanding Beyond Wisconsin: South Carolina and Minnesota

Wisconsin is not alone. In South Carolina, Rebel Rabbit, a hemp-derived THC brand, has confirmed multiple establishments now serving its beverages on tap, including:

  • Electric City Vapor (Anderson, SC)
  • Charlotte Running Company (Rock Hill, SC)
  • City Tavern (Greenville, SC)
  • Bohemian Bull (Greenville, SC)

Meanwhile, Minnesota led the way legislatively. Since July 2024, breweries, bars, and restaurants have been allowed to pour hemp-derived THC beverages on draft, provided they meet compliance standards. The Minnesota Office of Cannabis Management requires businesses to register, adhere to THC potency limits (0.3% THC by dry weight), and follow strict labeling and testing protocols. Early adopters have shown that THC beverages can be integrated into traditional tap systems safely and legally.

Market Growth: Cannabis Beverages Poised to Triple

This expansion into taverns arrives at a critical moment for the cannabis beverage industry. The global cannabis beverages market, currently valued at $1.3 billion in 2024, is projected to reach $3.1 billion by 2030, growing at a CAGR of 16.3%.

Non-alcoholic THC beverages are leading the charge, expected to hit $2.1 billion by 2030 with a 16.8% CAGR. The category aligns with consumer demand for alternatives to alcohol, particularly among wellness-focused adults, sober-curious consumers, and Baby Boomers seeking gentler pathways to relaxation.

Why Draft Matters: Social Rituals and Market Positioning

On-premise service changes the calculus for cannabis beverages. Selling THC on draft:

  1. Normalizes cannabis consumption in mainstream venues – Putting THC on tap integrates it into existing hospitality models rather than siloing it in dispensaries.
  2. Creates new revenue streams for bars and restaurants – Operators can price THC beverages like craft beer or cocktails, with healthy margins and repeat business potential.
  3. Elevates consumer experience – Draft service aligns cannabis beverages with familiar social rituals, from happy hour to post-game gatherings.

Pharos’ choice of Wisconsin as a launchpad is strategic. With its iconic tavern culture, an estimated 12,000 bars across the state—the introduction of THC taps carries symbolic weight. It signals that cannabis beverages are not just a novelty but a cultural mainstay poised to share space with beer and spirits.

The Pharos Approach: Precision and Purpose

Pharos Premium Infused Beverages are crafted with real fruit juice, organic cane sugar, no artificial additives, and hemp-derived Delta-9 THC. Each can, or pour from the keg, delivers a low-dose, consistent 5mg to 10mg serving through advanced nanoemulsion technology. This ensures fast onset (10–15 minutes) and reliable effects, validated by third-party lab testing with Certificates of Analysis (COAs) made publicly available.

The brand’s lighthouse-inspired name reflects its mission: guiding consumers toward mindful enjoyment, healthier alternatives to alcohol, and a welcoming experience for new audiences.

What’s Next for THC on Tap?

As more states liberalize hemp-derived THC beverages, the model pioneered in Minnesota, Wisconsin, and South Carolina could spread rapidly. Bars and breweries may soon treat cannabis beverages as a permanent fixture of their draft programs. For consumers, the availability of THC on tap represents a paradigm shift in social drinking culture, one where alcohol is no longer the only option.

By pioneering THC kegs in Wisconsin taverns, Pharos has taken a historic step. It’s not just a business milestone but a cultural one, proof that cannabis beverages are here to stay, and ready to redefine how we celebrate, relax, and connect.