Sun Theory Ranks Among Fastest-Growing U.S. Companies on the 2025 Inc. 5000
Sun Theory, the wellness-focused consumer brand platform reshaping cannabis and functional health, has officially joined the ranks of the nation’s entrepreneurial elite. Inc. today announced that Sun Theory secured the No. 644 spot on the 2025 Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America.
The recognition highlights not only Sun Theory’s meteoric revenue growth—over 650% from 2021 to 2024—but also its ability to scale in one of the most competitive and volatile industries in the U.S. In just three years, the company expanded its workforce from 31 to more than 200 employees, fueled by consumer demand for clean, premium products and a vertically integrated business model spanning manufacturing to retail.
“This milestone is a validation of the strategy we’ve pursued from day one, building a resilient, brand-led platform that prioritizes clean ingredients, operational rigor, and capital efficiency,” said Connor Oman, CEO of Sun Theory. “As we scale, our goal is not only to grow revenue, but to shape the future of wellness through intentional expansion into cannabis, hemp, and functional health products.”
A Brand Platform Built for Growth
Founded in 2016 and headquartered in Austin, Texas, Sun Theory has steadily built a reputation for merging innovation with integrity. The company’s portfolio spans award-winning consumer brands and top-tier dispensaries, offering a cross-section of experiences for wellness seekers nationwide.
Among its standout brands is Dialed In Gummies, a line of solventless rosin-based edibles that has earned national acclaim. Currently available in Colorado, Missouri, and Ohio, the gummies are expected to reach additional states by the end of 2025. Another cornerstone brand, Arnie’s, developed in partnership with Arnold Palmer Enterprises, delivers topical wellness solutions available across the country.
The company’s strategy has always been deliberate: expand only where the margin structure is sustainable and the regulatory environment is stable, ensuring long-term success while setting new standards for quality and transparency in the wellness industry.
Recognition From Inc.
For Inc., Sun Theory’s rise underscores what it takes to thrive in uncertain times.
“Making the Inc. 5000 is always a remarkable achievement, but earning a spot this year speaks volumes about a company’s tenacity and clarity of vision,” said Mike Hofman, editor-in-chief of Inc. “These businesses didn’t just weather the storm—they grew through it, and their stories are a powerful reminder that the entrepreneurial spirit is the engine of the U.S. economy.”
What’s Next for Sun Theory
With expansion plans accelerating, Sun Theory is doubling down on its mission to elevate the cannabis and hemp industry while honoring the plant’s 5,000-year legacy in human wellness. Future growth will see the company continue to diversify into cannabis, hemp, and broader functional health categories—sectors primed for innovation and consumer trust.
As Oman emphasized, Sun Theory isn’t chasing short-term wins. Its focus remains squarely on responsible growth, clean formulations, and consumer trust, building a foundation that could make it one of the most influential players in the global wellness economy.
For more information, visit ExperienceSunTheory.com or continue the conversation on LinkedIn.
