Valentine’s Day has long carried a specific script. Romance, couples, candlelit dinners, and a quiet pressure to perform intimacy in a way that looks good on the outside, even when it doesn’t feel that way on the inside. But as cultural norms continue to evolve, so too does how people choose to mark the holiday.
This year, Dialed In Gummies is offering a different invitation: one rooted not in romance, but in presence, connection, and shared experience. Their limited-edition release, Mix & Mingle, reimagines Valentine’s Day as a reason to gather, whether that means showing up with friends, meeting someone new, or simply choosing to be open to the moment.
Designed as a small-batch, solventless rosin gummy, Mix & Mingle reframes the holiday away from exclusivity and toward inclusivity. It’s not about who you arrive with, but how you show up.
Redefining What Valentine’s Day Can Be
Across generations, Valentine’s Day is slowly being reclaimed. Group dinners, “Galentine’s” celebrations, singles mixers, and self-care nights have become just as common as traditional date nights. For many, the shift isn’t about rejecting romance, it’s about expanding the definition of love to include friendship, community, and self-connection.
Mix & Mingle is built with that evolution in mind. Rather than centering couples, the gummy is designed for group hangs and low-pressure social settings, where connection unfolds organically. It’s a product meant to support conversation and shared energy without overpowering the moment.
“Valentine’s Day doesn’t have to feel like a performance,” said Max Vansluys, President of Dialed In Gummies. “Mix & Mingle is about reclaiming the night and showing up open, present, and unbothered by expectations.”
A Full-Spectrum Experience, Market by Market
Like all Dialed In releases, Mix & Mingle is produced in small batches using solventless rosin, preserving the full spectrum of cannabinoids and terpenes. But what sets this release apart is its market-specific approach.
Each state—Colorado, Massachusetts, and Arizon—receives its own limited-edition batch, crafted to reflect the local energy and social rhythms of that market. Rather than chasing a one-size-fits-all flavor profile, Dialed In leans into nuance, creating expressions that feel grounded in place and moment.
The result is an uplifting, full-spectrum experience that encourages connection without dulling awareness, a balance that feels intentional for a product designed around togetherness.
From Product to Gathering Place
Dialed In isn’t stopping at the gummy itself. To bring Mix & Mingle to life, the brand is hosting a series of experiential pop-ups and community-driven events across select markets. These range from singles-mixer–style gatherings and casual run clubs to coffee parties and low-key meetups that prioritize comfort over spectacle.
The goal isn’t to manufacture connection, but to create environments where it can happen naturally. Influencers will document the events as they unfold, not as polished highlight reels, but as lived moments that capture real energy and interaction.
In a world increasingly mediated by screens, the emphasis on real-world presence feels deliberate. Mix & Mingle becomes less about consumption and more about participation.
Solventless, Intentional, and Finite
As with all Dialed In releases, Mix & Mingle is intentionally limited. Produced in small batches and available only while supplies last, the gummy reflects a philosophy rooted in craftsmanship rather than scale.
That approach mirrors the emotional core of the release itself: meaningful experiences are finite, and that’s what makes them valuable.
In positioning Mix & Mingle as a seasonal offering, Dialed In reinforces the idea that Valentine’s Day doesn’t need to be perfect, it just needs to be felt.
A Softer Way to Celebrate
Ultimately, Mix & Mingle isn’t about rejecting romance. It’s about expanding the space around it. It’s for the friend group that wants to celebrate together, the solo person heading out with intention, and the unexpected connection that happens when expectations are set aside.
In reframing Valentine’s Day as a celebration of presence and openness, Dialed In taps into something deeply human: the desire to belong without having to perform.
And maybe that’s the most loving thing of all.
