Stoner Boys Is Building a Global Cannabis Lifestyle—One Party at a Time
If you’ve been outside lately—like really outside, at the parties where the smoke clouds swirl under club lights and the DJ knows what you need before you do—then you’ve already felt it. That shift. That pulse. That Stoner Boys energy.
At the helm of it all is Quincy, aka The Spanish Plug, a cultural architect who’s turning cannabis lifestyle into an international language. What started as a vibe in the streets has grown into a full-blown movement—blending weed, nightlife, fashion, and music into one of the most original platforms out right now. Stoner Boys isn’t just throwing parties. It’s building a world.
Rooted in Black culture and global style, Stoner Boys moves like a decentralized network: Barcelona one weekend, NYC the next. With Quincy’s creative direction, the brand has become a home for artists, creators, and everyday heads who live for the music, the moment, and of course, the plant. Upcoming shows like Key Glock in Barcelona on September 9 are a perfect example—high-caliber acts in carefully curated spaces that bring the culture to life in real time.
But what really makes Stoner Boys stand out is how effortlessly it blends street credibility with global ambition. It’s rare to find a brand that can tap into local communities while also operating at an international level. Quincy does both—and makes it look easy. One scroll through his feed and you’re jumping from a packed dancefloor in Europe to a backroom smoke session in the Bronx. No borders. Just vibes.
That’s part of what made our recent Chrome Flwrs ad campaign so electric. Chrome Flwrs, known for its surreal, futuristic cannabis visuals, operates in a different lane—more abstract, more design-heavy. But when we brought Quincy in to collaborate on the campaign, something clicked. He brought the real-life energy Chrome was only hinting at—the streetwear edge, the afterparty magic, the feeling of culture in motion. The campaign turned into something alive: dreamy, gritty, and unforgettable. Just like the communities both brands represent.
In a cannabis landscape that still often feels disconnected from its roots, Stoner Boys is leading with authenticity. No corporate smoke and mirrors, no fake equity talk. Just real people, real culture, and real love for the plant. Quincy isn’t waiting for permission from the industry. He’s building something bigger—on his terms, with his people.
From sound systems to fashion drops to late-night flyers that travel faster than algorithms, Stoner Boys is redefining what cannabis lifestyle looks like in 2025 and beyond. It's not about stoner clichés or marketing buzzwords—it’s about presence, connection, and movement. Global, grassroots, and glowing up fast.
Are you tapped in yet?
Check out Stoner Boys and Chrome Flwrs online and in print!
