Entertainment legend Snoop Dogg is bringing more flavor to the South and East Coast. In partnership with Death Row Records and his beverage company Iconic Tonics, the rapper-entrepreneur announced the expansion of his hemp-infused drinks, Do It Fluid and Doggy Spritz, into three culturally rich markets: New Jersey, Georgia, and Tennessee.
The rollout targets music and lifestyle hubs that have shaped—and continue to shape—American culture. Atlanta’s thriving creative scene, Nashville’s growing genre fusion, and New Jersey’s hip-hop legacy all provide natural homes for the brand. Snoop’s personal connections run deep: collaborations with Redman and Method Man have long tied him to Jersey, his feature on Jermaine Dupri’s Welcome to Atlanta (Coast 2 Coast Remix) cemented his Atlanta bond, and recent surprise performances in Nashville have linked him to the city’s evolving sound.
“Jersey, Georgia, and Tennessee—each of these places has shown me love and helped shape culture, from hip-hop to soul to country,” said Snoop Dogg. “I’ve rocked with artists from all three, been inspired by the sounds, and now I’m bringing my energy there with Do It Fluid and Doggy Spritz. Good music, good people, and now, good drinks.”
Do It Fluid offers a smooth, flavor-packed hemp beverage experience, while Doggy Spritz delivers a crisp, sparkling twist. Both will be available through select retailers in each state and via DoorDash.
To fuel the launch, Iconic Tonics partnered with leading distributors—Best Brands Inc. (Tennessee), Savannah Distributing Company (Georgia), and Allied Beverage Group (New Jersey)—ensuring strong retail placement and regional reach.
“Expanding into New Jersey, Georgia, and Tennessee allows us to tap into mature hemp markets with deep cultural roots,” said Evan Eneman, CEO of Iconic Tonics. “These states have shaped music and lifestyle, and with Snoop’s influence, plus warm reception from retailers, we’re excited to bring Do It Fluid and Doggy Spritz to consumers ready for this next evolution.”
This marks another step in Snoop Dogg and Iconic Tonics’ mission to grow their nationwide beverage presence, combining function, flavor, and cultural resonance.
About Iconic Tonics:
Iconic Tonics develops and scales better-for-you beverages powered by functional ingredients. The company’s brands blend flavor with health-conscious benefits, offering non-alcoholic and functional options for modern consumers. Learn more at drinkiconictonics.com.
