Streetwear Brand Broken Promises Launches Cannabis Vertical: Smoken Promises
Fashion and cannabis go hand in hand.
Now, popular streetwear brand Broken Promises has partnered with Connected Cannabis Co. to release their own line of cannabis flower and pre-rolls. Broken Promises was created to allow people to express their feelings through fashion, and this collaboration aligns perfectly with Connected Cannabis’ mission to unite people through cannabis.
The new line, dubbed Smoken Promises, features cannabis strains that embody both brands' shared passion for art, design, and humanity. Broken Promises, known for its streetwear aesthetics, has hand-selected the strains for this collection, reflecting the ethos of offering world-class products at accessible prices.
Jason Blake, co-founder of Smoken Promises, shares his excitement about the collaboration:
“Partnering with the #1 legacy owned and operated brands Connected and Alien Labs is a blessing, and the only way we would step into the cannabis industry. We have ties to the cannabis culture, and our Broken Promises fans know we love cannabis and often incorporate cannabis visually into our collections. We would only introduce flower and other cannabis products into the lifestyle aspect of our brand AUTHENTICALLY. The people at Connected and Alien Labs are masters at their craft and arguably produce the best cannabis products in the states they do business in.”
Blake adds, “Our partnership brings the best of both our companies together to create a brand positioned to change the perspective of what’s possible in this industry—a breath of fresh air that clearly resonates with the industry and, more importantly, the culture.”
Smoken Promises products are currently available in California, with quarter ounces expected to be released early in Q2 of 2025. As the line grows, it will further emphasize the importance of emotional connections to the cannabis experience, a focus that Broken Promises champions in all its creations.
Mandee Bence, co-founder of Smoken Promises, elaborates on the vision for the brand:
“Since both Jason and I use cannabis to inspire our creativity, it made sense for us to partner with Connected to launch our own line of cannabis products. While Smoken Promises has its own unique identity, its core values are rooted in the emotional messaging and storytelling that defines our lifestyle brand – Broken Promises. Our art and packaging designs are emotionally inspired, reflecting not only the visual representation of each strain's effects, but also serving as a guide for customers to navigate their cannabis journey. The packaging features the emotional effects front and center, allowing customers to curate their own experience based on how they want to feel. We’re focusing on the emotional journey, starting with how you want to feel when you smoke, and that’s what sets Smoken Promises apart from other brands.”
Smoken Promises represents a new wave in the cannabis industry, offering not just a product, but a story and an experience designed to resonate with consumers on a personal level. By blending high-quality cannabis with emotionally evocative branding, the brand aims to change the way people connect with cannabis.
For more info, please visit smokenpromises.com.
