At the intersection of global cannabis infrastructure and cultural continuity, Ophir Nevo is helping define what the next phase of the industry looks like—one where precision engineering, compliance, and lived culture aren’t at odds, but deeply intertwined.
Nevo represents Cannarep Global, a company that has evolved in lockstep with the market. What began with a strong footing in cultivation has shifted decisively toward post-harvest systems—extraction, packaging, drying, and the heavy-duty machinery required to support where legal markets are heading.
“Cannarep Global, we're a distribution of seed-to-sale equipment. We used to be mostly in culivation in the past, today were mostly in post harvest, extraction equipment... packaging equipment, drying anything you'll need. We kind of moved with the market.”
That market shift is global, and it’s visible on the ground. According to Nevo, European events now draw a truly international crowd—operators, engineers, and decision-makers converging around shared technical challenges.
“You have people from across Europe here. Really? Everyone is here. You see a lot of Italians, French, Portuguese, Spanish, German, UK, English, a few Americans and Canadians that always come to see the market, but it's a pretty huge event.”
Building Machines for Where the Market Is Going
Rather than pushing static products, Cannarep Global has focused on iteration—working directly with licensed producers to refine equipment until it performs under real-world demands.
“We went through with a big license producer in the US. We went through a process of sending back the machine and back to him and back to us and back to him with changes. So really it's the best machine in the market to run a heavy infused material today.”
For Nevo, the value proposition is clear: North America is moving toward more complex, infused formats, and infrastructure needs to be built for that reality.
“I feel very comfortable saying that's where one of the biggest values in North America because the market is going that way.”
Compliance Without Erasing Culture
What sets Nevo apart isn’t just engineering fluency—it’s an understanding that cannabis, even in strictly regulated medical contexts, doesn’t exist in a cultural vacuum. About a year and a half ago, he helped organize a fully compliant cannabis cup within a medical market, designed to honor both regulation and community.
“A year and a half ago, we did a completely compliant cannabis top in a medical market, six licensed producers, seven patients as judges that are well known in the cannabis space or in the music scene.”
The event blended technical legitimacy with immersive experience: exhibitions, large-format portrait photography of contestants, and a sensory terpene installation.
“Even if it's medical or healthcare, there is a connection to the cannabis culture that has around it. So we did a full day of exhibitions with an art gallery of full size pictures of the contestants. We did ibna hotbox of natural turps so you got straight in your face hit of terpenes. It was a blast. The place was full. It was a good time. It was a success.”
4/20, Everywhere
For Nevo, the takeaway is simple: cannabis is both infrastructure and ritual. No matter how regulated the framework becomes, the culture finds a way to show up—especially on April 20th.
“420 is a holiday for everyone in his local community and place. Every cannabis business does its own 420.”
As markets mature and compliance tightens, voices like Ophir Nevo’s remind the industry that progress doesn’t have to mean sterilization. The future of cannabis, he suggests, will be built by those who understand machines—and the people who gather around them.
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