Iconic boxer, plant-based food, and bold new flavors collide in a celebration like no other.
Los Angeles is in for a treat this week—literally. On Friday, February 14th, Mr. Charlie’s Told Me So (TMS), the plant-based quick-service restaurant that's changing the fast food game, is celebrating its third anniversary at its La Brea flagship with a sweet and daring new product launch. Enter Mr. Fluff-Head, a creamy, plant-based vanilla ice cream made from potatoes, topped with none other than Mike Tyson’s iconic “Mike’s Bites” chocolate ear.
Tyson himself will be on hand to celebrate the launch and meet fans at the La Brea location (612 N. La Brea Ave) from 12:00–2:00 p.m. PST, offering an exclusive opportunity for fans to snag limited-edition Tyson x Mr. Charlie’s merchandise, taste the new indulgent ice cream, and score a free Mr. Fluff-Head ice cream with any purchase during the event.
“Mr. Charlie’s is all about flipping the script,” says Tyson, co-founder and chief brand officer of TYSON 2.0. “Whether it’s on fast food, second chances, or what people expect from plant-based eating, this brand is pushing boundaries. I’ve been passionate about plant-based living for years, and bringing ‘Mike’s Bites’ to this launch is the perfect way to celebrate a brand that’s all about doing things differently.”
This bold launch is the latest chapter in the story of Carma HoldCo, the brand powerhouse behind TYSON 2.0, as it expands into the plant-based space with Mr. Charlie’s. Known for their crave-worthy, sustainable fast food and commitment to creating second chances, Mr. Charlie’s continues to disrupt the QSR industry with unique, flavorful offerings that prioritize both taste and impact.
Mr. Fluff-Head isn’t your average ice cream. Made from potatoes—yes, potatoes—this ultra-creamy, dairy-free treat comes with a rich vanilla flavor that’s perfectly paired with a strawberry drizzle and the standout “Mike’s Bites” plant-based chocolate ear. At just $5.99, the indulgent dessert delivers a plant-based twist on an iconic treat. And it’s as playful as it sounds, thanks to the quirky nod to Tyson’s legacy and his partnership with Mr. Charlie’s.
“We set out to shake things up from day one,” said Taylor McKinnon, co-founder of Mr. Charlie’s. “Mr. Fluff-Head is the kind of innovative product we stand for: big on flavor, better for you, and made with real ingredients. This product launch is all about creating moments that make people stop, smile, and rethink what they know about plant-based food.”
The anniversary event also marks an exciting milestone as Mr. Charlie’s TMS continues its nationwide expansion, with plans to franchise in select U.S. states. The company has rapidly become a key player in the plant-based QSR scene, offering a menu that’s just as fun and inclusive as it is sustainable.
“We’re excited to mark three years with something truly special,” said Adam Wilks, CEO of Carma HoldCo. “This launch embodies everything we believe in—creativity, community, and the power of plant-based food to change the way people eat.”
So, if you’re in LA and looking for a memorable way to celebrate Valentine’s Day (and your love for plant-based eats), head to Mr. Charlie’s on La Brea. Don’t miss the chance to meet Mike Tyson, indulge in some Mr. Fluff-Head ice cream, and grab some exclusive merch. And who knows? You might just walk away with a sweet new snack—and a fresh perspective on fast food.
Mr. Charlie’s: A Revolution in Plant-Based Cuisine
Mr. Charlie’s TMS isn’t just a restaurant—it’s a movement. With its unwavering commitment to sustainability, social impact, and an inclusive environment, Mr. Charlie’s continues to challenge norms in the fast food industry. Their mission? To create delicious, ethical meals that prioritize flavor and purpose—one bite at a time.
For more details about the event, franchise opportunities, or the full menu, visit www.mrcharlies.co.
