In the fast-paced world of UFC and mixed martial arts, Marlon "Chito" Vera is a name that commands respect and admiration. Known for his fierce fighting acumen and unparalleled grit, Vera has carved out a reputation as one of the sport's most formidable competitors. With the upcoming UFC title fight on March 9th against Sean O’Malley, anticipation is mounting, but Vera's ambitions extend beyond the octagon. He's set his sights beyond the bright lights of the octagon and is embarking on a new journey—one that's as bold and dynamic as his fighting prowess and “always ready” strategy and lifestyle. 

Marlon "Chito" Vera Partners With Infused Beverage Brand MAISON BLOOM

Renowned for his ferocious fighting style and unwavering determination, the athlete isn't just dominating the octagon; he's also revolutionizing the game of “peak performance” living. For Vera, the journey into the realm of clean living with an emphasis on infused beverages was a no-brainer. 

"I've always been about living my best life, both in and out of the cage," he shares with a smirk. "A mutual friend turned me on to MAISON BLOOM and I was immediately impressed. They’ve made a product for my lifestyle.”

Now Vera jumps into the world of functional hemp and craft cannabinoid infused products as an owner/partner of MAISON BLOOM, stepping into the role of Head of Health and Wellness. He brings his expertise and energy to the team’s already impressive mix of talent to build a lifestyle infused with flavor, vitality, and a touch of rebellion.

UFC champion Marlon "Chito" Vera with MAISON BLOOM's MALTernative Elevated Seltzer (C) MAISON BLOOM

What Is Chito Vera's Mission With Health And Fitness?

For the champion, an essential part of his own professional fitness regime ensures he is always in “fighting shape.” Because of this lifestyle, he has been on the hunt for ways to share his unique take on living well and the importance of making both thoughtful and cutting-edge choices with his fanbase and the masses. That’s where his “Chito Challenge,” a series of bold offerings and engagements, will help the public to connect to his and MAISON BLOOM’s vision of a healthy, elevated life.

“A small decision such as what we consume and put in our bodies can have a significant ripple effect on our performance," he explains. "I've always been mindful of what I put into my body, especially when I’m training hard and need to perform at my absolute best.”

Vera is on a mission to inspire others to embrace a lifestyle centered around wellness, flavor, and authenticity. While the sportsman celebrates everybody living their own best lives, he views his way of living as one that layers in additional intention - in essence, a lifestyle that's as bold and dynamic as the man himself. 

“I know what works best for me,” the fighter states, “and I know that when I want to have a good time when I’m out and am going to run 12 miles the next morning, I’m reaching for a MAISON BLOOM.”

How Does MAISON BLOOM Fit Chito Vera's Fitness Mission?

Picture this: clean living meets elevated indulgence. It's about swapping out the old for the new, the mundane for the extraordinary. Gone are the days of mind-numbing drinks laden with artificial additives. In their place? Craft infused beverages that tantalize the taste buds, invigorate the spirit, and infused with intoxicating hemp. 

The ethos of living with this lifestyle extends beyond habits for Vera and his vision alongside MAISON BLOOM; it embodies a profound shift towards holistic wellness. At its core lies the concept of embracing craft cannabis products,  advocating for clean eating and wellness, and urging a departure from products laden with high sugar or additives. Yet, it's not just about physical health. The movement also encourages a holistic approach inclusive of mental, physical, and spiritual well-being. 

"Chito Challenge": Chito Vera And MAISON BLOOM Team Up For Community Wellness Advocacy

At the helm of MAISON BLOOM's wellness initiative, Vera is more than just a figurehead; he's a fervent advocate for change. His "Chito Challenge" isn't just a call to action; it's a rallying cry for individuals everywhere to reclaim their health and vitality. From dynamic lifestyle challenges to personal transformations, Chito has already broken these barriers in his personal life and the Chito Challenge is a testament to the power of community and shared growth. 

"The goal of the 'Chito Challenge' is to inspire positive change and foster a sense of community," says MAISON BLOOM CEO Nathan Johnson. "Whether you’re dialing in your own ‘always ready’ mentality, incorporating more plant-based foods into your diet, or getting outside for 30 minutes a day, the possibilities are endless."

Promotional image for MAISON BLOOM's MALTernative Elevated Seltzer (C) Kelly Puleio Photography @kellypuleio

What Are MAISON BLOOM's MALTernative Elevated Seltzers?

With a lineup of infused MALTernative Elevated Seltzers that boast flavors like Strawberry Provençal + Lemongrass, MAISON BLOOM is revolutionizing the way we drink. Each sip encapsulates the brand's commitment to quality, taste, and innovation. 

"You don't need a championship belt to be the champion of your own destiny," Johnson asserts. "Chito is sharing his B.C.E – Big Champion Energy – with the world because we believe that the sooner one dives headfirst into the world of craft hemp infused beverages, the sooner you’re taking a stand for your own personal wellness, your happiness, and future."

Vera's not alone in his crusade. With the backing of industry heavyweights like Martha Stewart and Snoop Dogg, MAISON BLOOM is poised to dominate the market. But it's not just about sales and figures; it’s about living the healthy, vibrant life that is within reach for everyone. 

What Should You Know Ahead Of Chito Vera's UFC 299 Title Fight?

Vera emphasizes that "exploring the world of craft hemp-infusions, you're taking a powerful step towards a brighter, healthier you. You don’t need to be running marathons and fighting in a cage to enjoy this. From Foodies and flavor cravers to people hammering nails all day and wanting a nice buzz… MAISON BLOOM just tastes and feels good.”

Whether you're a die-hard MMA fan or simply someone looking to live your best life, take a page from Chito’s and MAISON BLOOM’s peak performance playbook and find your own “always ready” lifestyle. Because they’re playing to win.

Promotional image for MAISON BLOOM's MALTernative Elevated Seltzer (C) Kelly Puleio Photography @kellypuleio

A Great Deal From Chito Vera And MAISON BLOOM

The MAISON BLOOM team are no strangers to a good time. In celebration of Marlon “Chito” Vera’s new role with the company and in conjunction with the upcoming UFC 299 title fight, the company is offering 30% OFF Vera’s favorite signature flavors including the Strawberry Provençal + Lemongrass and the Pêche + Wild Honeysuckle. Just use code “ChitosChoice30” now through March 9th, 2024, and get your own stash delivered to your doorstep just in time for fight night. 

UFC 299 and the key matchup between Vera and O’Malley taking place in Miami, Florida on March 9, 2024 is available to stream at home across a handful of options; click here to learn more.

For more information about MAISON BLOOM, visit or tap into their feed @lovemaisonbloom.

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Nathan Johnson

Jake Wall


Featured image: UFC champion Marlon "Chito" Vera with MAISON BLOOM's MALTernative Elevated Seltzer (C) MAISON BLOOM