When global cannabis convergence happens, Jamie L. Pearson is often the linchpin, bridging continents, cultures, and currencies. As the President and Founder of New Holland Group, she has cemented her reputation as a master dealmaker and keynote speaker, an advisor to CEOs, governments, brands, companies, and investors across borders.

A Career Spanning Continents and Cannabis

Jamie’s career didn’t start in cannabis. She started investing in real estate as a way to augment her income as a middle school English teacher right out of graduate school. Investing was a good pivot. Her career flourished and even expanded into international markets where she managed operations across the U.S., Europe, and South America. She became a sought after mentor and speaker in the areas of real estate acquisition techniques, financing real estate, and property management. In fact, Pearson is currently writing a book about using owner-occupied real estate as a wealth-building tool. 

A real estate partnership with DJ Muggs of the legendary music group, Cypress Hill led her to Sonoma County, transforming a small horse property into a cannabis operation, including indoor and outdoor cultivation and brands. That was the beginning of a decade-plus journey that redefined her career and influenced the path for cannabis and CPG brands alike.

Muggs and Cypress led her to Bhang which is where her tenure as COO then President & CEO of the highly awarded edibles brand marked a turning point. Under her leadership, the brand exploded internationally, becoming the top-selling cannabis chocolate in Canada while securing licensing deals across seven U.S. states and ten countries. Jamie was instrumental in opening expansion agreements with major operators such as Trulieve [CSE:TRUL] and Indiva [TSX:INDV] as well as bringing the CBD division into Europe through distribution contracts.

Today, Jamie leads New Holland Group, a global consultancy offering guidance in expansion strategy, capital raising, celebrity partnerships, IP licensing & protection, brand expansion, and executive coaching. Her clients span the world including C-Suites, governments, MSOs, legacy operators and every type of company in between. Most clients seek Jamie’s strategic brain, cross-border expertise, and powerful rolodex. 

Accolades That Tell the Story

Recognition has followed. In 2025, Jamie was honored as Best International Woman of the Year by the International Cannabis Awards, Trailblazing Woman in Business by MJ Biz in 2024, one of Europe’s Most Influential Cannabis Executives by Cannabis Now Magazine in ‘23. High Times has twice named her one of the Most Influential Women in Cannabis, and in 2022 she was featured as a “Wonder Woman” in Cannabis Now Magazine’s Women of Influence issue.

The Voice of a Global Cannabis Expert

Jamie’s name is familiar to audiences around the world, not just for her accolades, but for her powerful presence on international stages. She delivered keynotes at the International Cannabis Business Conference in Barcelona, Spain, Hemp4Future conference in Reykjavik, Iceland,  the Regennabis Conference at the United Nations, and regularly appears in media ranging from MJBizDaily to The Dales Report. She's also a sought-after presenter at forums like the Benzinga Capital Conference and Market Spotlights, where she shares insights on global expansion, capital raising, and scaling cannabis brands across continents. New Holland Group

Reflecting on her evolution, Jamie says, “When I started working in cannabis, I realized … how many desperate people there were in pain and who couldn’t sleep. … It was a big wake‑up call for me that the stigma was just garbage.” That realization became the spark for her to focus on cannabis as a path to healing and empowerment. Cannabis Now

In conversation with Montel Williams, he commented on her global influence: “I explored her time as CEO of Bhang, where she expanded the brand internationally and shattered stigmas … Jamie’s insights offer an inspiring look into what it takes to thrive in the evolving world of cannabis.” Let's Be Blunt with Montel

Dealmaker’s Edge: International Deals and Real Impact

What sets Jamie apart is her dealmaking agility. From structuring CPG agreements and celebrity partnerships to securing cross-border licenses and capital markets access, she excels in navigating the nuances of global markets. Her knowledge of cultural sensitivities, regulatory variability, and local business ecosystems combined with emotional intelligence is unmatched.

And she writes checks. Jamie openly invests with intention in women and minority-led companies. She values diversity and regularly mentors new entrepreneurs and investors. “Women need to know they have the skills to be out there and do big things … Women-founded businesses operate at a higher rate of profitability,” she stated. New Holland Group+1Cannabis Now This commitment holds a mirror up to the industry and pushes us all to do better, ensuring our emerging leaders, especially women executives and executives of color, are seen, celebrated and have an opportunity to fail. “The opportunity to succeed can be argued is attainable but what really underlies privilege is the opportunity to fail and try again,” she explains. 

Crafting Culture While Scaling Strategy

Jamie’s influence isn’t just transactional, it’s transformative. She champions inclusion in leadership, supports marginalized voices, and encourages industry players to reconsider cannabis beyond profit. In a society still reconciling the plant’s cultural stigmas, her position as a strategic consultant and role model creates space for authentic, values-driven growth.

Jamie’s bilingual fluency in German and nearly three decades across Europe and the U.S. have further amplified her impact. Her ability to bridge markets, whether guiding U.S. brands into Germany’s pharmaceutical system or advising governments drafting regulatory frameworks, speaks to her global fluency and credibility.

What’s Next?

As the cannabis market expands, Jamie’s role grows more critical. She’s frequently tapped to give keynotes at important conferences, and interviews for publications & webinars. She shares her knowledge generously and spends her time advising companies how to strategize cross-border expansion, raise money, and parallel process operations between prohibition and potential rescheduling / legalization.

Her message is clear: “Be slow to hire, quick to fire, and recognize resistance early to accelerate your path to scale.” That philosophy guides her clients to build agile, resilient teams in nascent and complex industries. kayapush.com

Final Thoughts: Legacy in Global Leadership

From Sonoma County deals to UN stages, from real estate boardrooms to cannabis CPG strategy sessions, Jamie Pearson’s career is a masterclass in pivoting with purpose. She doesn’t just broker international partnerships, she shapes an inclusive vision of cannabis as a global wellness movement.

Few people have the depth of operational experience, global relationships, and cultural dexterity that Jamie brings. As legalization gains traction across borders, she remains a compass for brands, governments, and CEOs entering a rapidly evolving industry.

In the words of one thoughtful observer, “She’s not just a consultant, she’s the architect of cannabis diplomacy and dealmaking, a true expert in international dealmaking.”