This September, Honeysuckle landed in Dortmund, Germany for InterTabac 2025, the world’s leading trade fair for tobacco, its intersection with cannabis, and next-generation products. With thousands of exhibitors and visitors from across the globe, the show proved once again why it’s the epicenter for industry innovation, cultural exchange, and future-facing conversations.
The Vibe in Dortmund
InterTabac’s sheer scale was matched only by its diversity. From legacy tobacco houses unveiling new directions to next-gen brands introducing disruptive formats, the energy was nonstop. Walking the halls, it was clear: this isn’t just a trade show — it’s where global markets meet, merge, and move forward.
Spotlight on the CB Expo Pavilion
Sponsored by Aurora, InterTabac featured a special pavilion curated by the Cannabis business CB Expo team — a forward-thinking space dedicated to plant-based and alternative products. Without ever needing to say the word, the area signaled how much crossover exists between traditional industries and the emerging sectors redefining lifestyle and wellness. It became a magnet for cross-industry dialogue, opening doors for collaborations that reach far beyond Dortmund.
Why Honeysuckle Showed Up
For Honeysuckle, being present at InterTabac was about more than coverage. It was about building bridges — connecting with European partners, spotlighting culture alongside commerce, and staying ahead of shifts that will shape tomorrow’s markets. Dortmund gave us the chance to engage directly with brand leaders, innovators, and distributors who are setting the pace internationally.
What’s Next
As we expand our European presence, events like InterTabac reaffirm Honeysuckle’s mission: to capture the pulse of culture while amplifying the voices driving change. Dortmund was a reminder that the future of lifestyle, plant-based products, and global trade isn’t confined to one market — it’s a global stage, and Honeysuckle is right there on it.
