Inside the Bloom: A Day at Larkspur Botanicals with Founder Lindsey Neff
Welcome to Dumont, New Jersey—home to the whimsical, one-of-a-kind floral fantasy known as Larkspur Botanicals. On a crisp spring day, Honeysuckle Media had the pleasure of spending time with Lindsey Neff, the founder and creative force behind the international floral design studio that’s redefining how we think about blooms, branding, and beauty.
Meet the Bloom Bringer
“I always work,” Lindsey laughs, surrounded by curiosities, crystals, vintage lingerie, and a garden that’s about to burst into color. “My hand touches everything.”
And it shows.
See the centerfold we shot at Larkspur for our 420 issue.
From large-scale installations for brands like Smirnoff, Venmo, and Belvedere, to immersive, photo-ready environments, every petal at Larkspur Botanicals is purposeful. Lindsey isn’t just building floral designs—she’s blooming entire experiences. Whether it’s a flower wall that caused a photo frenzy at the NYC Flower Show or a mobile bouquet bar pulled up in a retro art car, her work turns spaces into memories. Among the many innovative kinds of activations that Larkspur is known for, Lindsey has crafted head-turning sets like the viral Bath & Bodyworks x Bridgerton Experience, provided unique pressed-flower tattoos at everything from Pride parades to prestigious business conferences, led candlemaking sessions that allowed people to choose their own scent-sations… And she’s built practically everything by hand, from the ground up. When you hire her, you get a professional visionary who defines “she can do it all.”
The Secret Garden: A Living Set
Out back, past a whitewashed fence and tucked away behind the main studio, lies the secret garden—an artful patch of paradise that was once just a gritty storage space.
“We spray painted it and started using it differently last year,” Lindsey says. “Now we take calls here, use the benches, and store things like the flower cart—but it's also a place to just reflect. A garden with secrets.”
By July, the space explodes into full bloom. “We’ve got cosmos, morning glories, heirloom basils, big sunflowers—cut flowers for days.” Even the props are active members of the garden. And then there’s Cleo, the studio cat, who rules the garden’s vintage clawfoot tub like a throne. “Sometimes I throw her ball in there and it’s like cat Thunderdome. She might go viral one day.”
Everywhere you look, there's some beautifully strange detail—a thrifted treasure, a faded bank ledger from the 1800s (great for "spell book" aesthetics), or a perfectly placed brass trinket. “When you're here to shoot content, you never know what you'll need,” Lindsey says. “But chances are, I've got it.”
The Magic Is in the Details
From a styling closet full of vintage pieces to an ever-changing inventory of floral props, Lindsey’s studio is more than a workspace—it’s a living archive of stories.
“There’s a bed scene here, a piano vignette over there,” she says, walking us through. “We build everything custom. That velvet bed? It’s made from two antique desks I got from a defunct door factory in Englewood. Built it myself—solid wood, no creaking. That’s important for boudoir shoots.”
She’s thought of everything: from four types of velvet on the bed to satin sheets in ivory, pink, black, and green—each chosen for the way they photograph. “We wanted something inclusive. Something that doesn’t feel rickety or off-limits for people of different shapes, sizes, or ages. Like, if it’s your 50th birthday and you want to feel gorgeous? This is your moment.”
Raised by Creatives, Built by Hand
With a contractor father who once worked on Irving Berlin’s estate and a mother who ran a landscape design business, Lindsey was born to build. “I laid these floors myself,” she says proudly, motioning to the bright white studio upstairs. “I can’t build a house, but I can build a shelter. I’m ready when it all goes to shit.”
This do-it-yourself ethos powers the entire space, from electrical wiring to hand-built photo sets. “You just figure it out. That’s what building is.”
The Feminine Eye Meets the Hard Hat
As a woman who designs, constructs, and installs large-scale floral pieces—often in male-dominated industries like cannabis—Lindsey has stories. “I’ve done walkthroughs where they don’t expect you to know how to do anything. But I just let the work speak for itself. You can go to Edgewater right now—there’s an installation we did that’s still standing after five years, despite sun, wind, and everything else.”
She nods. “I don’t get too caught up in proving myself. I’m too busy creating.”
A Collection of Curiosities
The studio is filled with visual treasures: vintage chandeliers, silk slips, glass bottles, wigs, lace, beads. “I collect a lot. Sometimes for ten years. And then one day, I sell the whole collection.”
But even the giveaways are unforgettable, since Larkspur’s clients can run the gamut from luxury brands to worldwide favorites to those in edgier industries. “Chaturbate and MyFreeCams send us merch—like onesies, hats, and random branded gear. Great for shoots. We usually have plenty to spare.”
And if you’re lucky enough to step into Larkspur Botanicals’ headquarters, you’ll find rooms dripping in aesthetic possibility—whether it’s for a sultry shoot, an ethereal branding campaign, or just a moment of stillness under a garden arch.
Where to Find the Magic
“I don’t really want to be found most days,” Lindsey laughs. “You’ll need God, a fat checkbook, a pen with ink in it, and a compass. And at least two different types of vehicles. No, I’m just joking—Instagram works.”
@larkspurbotanicals is the official page, but really? “Just look around. If you see a flower installation that feels different—it’s probably ours.”
Want to book a shoot or brand activation with Larkspur Botanicals?Slide into the DMs or head to their site. Just bring a little imagination, and leave with a lot of content. For more go to https://www.larkspurbotanicals.com
