ICBC Berlin 2026: Europe’s Largest Cannabis B2B Conference Returns — And the Global Industry Is Ready
(Honeysuckle is proud to return as official media partners for ICBC Berlin.)

As Europe accelerates toward a new era of cannabis policy modernization, all roads lead back to Berlin. The International Cannabis Business Conference (ICBC) — the continent’s largest and longest-running B2B cannabis event — returns April 13–15, 2026, bringing global operators, innovators, policymakers, and medical leaders together under one roof at the iconic Estrel Berlin Hotel.

For more than a decade, ICBC has been the meeting point of cannabis culture, commerce, and policy. In 2026, as Germany cements its position as Europe’s most influential cannabis market, the stakes couldn’t be higher.

Germany’s Cannabis Landscape Is Transforming — Fast

Germany’s 2024 CanG law reshaped the medical and consumer landscape by removing cannabis from the Narcotics List — a historic shift that continues to ripple across the continent.

The numbers tell the story:

  • 57 tonnes of medical cannabis were imported into Germany in Q3 2025 alone.
  • The medical sector remains the strongest post-CanG winner.
  • Ancillary sectors — especially home-grow, consumption tech, and cultivation tools — are experiencing unprecedented growth.
  • As of late 2025, 357 adult-use cultivation associations have already been approved, with hundreds more pending.

Europe is not simply moving toward regulated cannabis — it is scaling at speed. And ICBC remains its most important crossroads.

Inside ICBC Berlin 2026: The Industry’s Power Center

Held at the Estrel Berlin Hotel, Germany’s largest conference and entertainment venue, ICBC Berlin 2026 will once again gather more than 5,000 industry leaders from over 80 countries for three days of essential education, deal-making, and cultural connection.

Honeysuckle will be on the ground covering panels, interviewing global leaders, and showcasing the innovators shaping Europe’s next chapter.

Why ICBC Matters

Competition within Germany — and across Europe — is intensifying. Every operator, from cultivators to pharmaceutical distributors to social clubs, is fighting for position in a rapidly shifting landscape. ICBC places them all in one ecosystem, creating direct lines to:

  • Buyers
  • Pharmacies
  • Cultivation associations
  • Grow shops
  • Investors
  • Policymakers
  • Service providers
  • Global media

It remains the most efficient and influential platform for anyone seeking real traction in the European market.

What’s New for ICBC 2026

ICBC is expanding its programming and access model to make the conference even more dynamic and stakeholder-driven.

Free Tickets for Key Market Sectors

To strengthen Germany’s cannabis infrastructure, ICBC is offering complimentary passes to:

  • All German cannabis pharmacies
  • All German-licensed cultivation associations / social clubs
  • All grow shops across Europe

This will dramatically increase B2B access for exhibitors and brands seeking direct customer pathways.

New Feature Zones

  • ICBC Network Atrium – A central hub designed specifically for high-value professional collisions.
  • Grow / Cultivation Pavilion – Featuring global cultivation leaders, innovations, and tools.
  • Treasure Hunt Game – Incentivizing attendee movement across exhibitor booths.
  • VIP Reception on April 13th – An exclusive night to meet decision-makers before the show opens.

Returning Community-Building Experiences

  • Pharmacy Meet-Up – Direct access to dispensaries, pharmacists, and clinicians.
  • Medical Pharma Zone – Industry doctors and medical experts from around the world.
  • Speed Networking Area – Rapid, structured matchmaking for professionals.
  • Lounges + Food & Drinks – Easy access points for casual networking.
  • Outdoor Consumption Lounge – An open-air space to connect, socialize, and celebrate the culture.

A Global Market Worth Billions — And Still Untapped

At ICBC Berlin 2025, economist Beau Whitney shared data indicating:

  • $456.2 billion — the estimated total addressable market for the global industrial hemp sector.
  • $237.8 billion — the approximate global TAM for medical + adult-use cannabis.

Most of this demand remains unrealized or under-regulated. Europe, especially Germany, is poised to play a defining role in unlocking that potential — making ICBC a strategic meeting point for anyone looking to build in this emerging economy.

A Conference Built by Advocates, Not Corporations

One reason ICBC remains so culturally resonant: It’s run by people who care about the plant and the community behind it.

The conference blends world-class policy conversations, real B2B impact, and a celebration of global cannabis culture. Exhibitors receive comprehensive support, including an in-app exhibitor portal for additional visibility and direct audience reach.

ICBC is where founders, policymakers, investors, and disruptors gather to set the tone for the year ahead — and where brands gain the visibility needed to scale.

Join the Global Cannabis Community in Berlin

Over 5,000 cannabis leaders will converge in Berlin for ICBC 2026 — and Honeysuckle will be there championing the voices and visionaries shaping the global industry.

Registration is open now. Early-bird pricing ends November 19th.
Learn more at Internationalcbc.com/berlin

Berlin is where Europe’s cannabis future is being written. ICBC is where the world comes to read — and shape — the next chapter.

Get your tickets here.