Mary Jane Berlin is where the global cannabis industry comes together, but amid the product launches and business deals, some of the show's most meaningful conversations were about preserving the plant's past to protect its future.
Honeysuckle sat down with Nat Pennington, co-founder of Humboldt Seed Company, Ben Lind, co-founder of Humboldt Seed Company, and Dr. Machel Emanuel, Jamaican botanist and researcher, to discuss their years-long mission to preserve Caribbean heirloom cannabis genetics before they're lost forever.
For Humboldt Seed Company, breeding isn't simply about creating the next commercial hit. It's about protecting biodiversity, honoring the communities that cultivated these plants for generations, and ensuring legalization doesn't erase cannabis history.
A Decade of Preserving Jamaican Genetics
Pennington explained that his work in Jamaica began nearly a decade ago.
"I went down to help the evolving legal cannabis industry in Jamaica and work with some of the original Lamb's Bread Jamaican genetics to preserve them," he said. "It's always been one of our goals to keep these special genetics around."
That work eventually connected Humboldt Seed Company with Dr. Machel Emanuel, a Jamaican botanist affectionately known by the team as "The Professor."
Together, they've spent the past five years documenting, preserving, and collecting heirloom cannabis varieties throughout Jamaica and across the Caribbean, including St. Vincent and Dominica. Their work has even extended beyond breeding. Following the devastating eruption of La Soufrière volcano in St. Vincent, the collaboration donated seeds that were distributed to local farmers to help rebuild cultivation efforts.
Why Lamb's Bread Matters
Few names in cannabis carry the mythology of Lamb's Bread, the legendary Jamaican variety closely associated with Rastafari culture and icons like Bob Marley and Peter Tosh.
According to Dr. Emanuel, preserving Lamb's Bread isn't simply about nostalgia.
He explained that traditional Caribbean heirloom varieties flower much longer than modern hybrids. During the height of the War on Drugs, farmers increasingly abandoned these tall, slow-flowering plants in favor of shorter varieties that were easier to conceal from law enforcement.
"The heirloom varieties are pretty much being lost as we speak," Emanuel said. "To preserve those equatorial traits is important to the future of breeding."
Unlike many modern commercial cultivars, Lamb's Bread is known for its spicy, black pepper terpene profile and uplifting, almost psychedelic effects—qualities rarely found in today's market.
More Than Genetics
For Ben Lind, preservation is about much more than collecting seeds.
"We're in this global wave of legalization," Lind said. "That's amazing, but with that comes a new market demanding totally different things than what traditional farmers have been cultivating for generations. It would be terrible to lose that history."
He describes their work as protecting culture just as much as protecting plants.
The team regularly collaborates with local farmers, scientists, and community leaders rather than simply collecting genetics and leaving. Their goal is to ensure those communities remain part of cannabis' future as legalization spreads around the world.
Cannabis Biodiversity Is Like a Rainforest
Pennington compared cannabis preservation to rainforest conservation.
"We're still at the tip of the iceberg for what we know about this plant," he said. "Different cannabinoids, different terpenes—we're constantly discovering new things. Losing these heirloom varieties would be like cutting down the rainforest before discovering all the medicines inside."
Dr. Emanuel added another dimension: sustainability.
Many modern cannabis operations consume enormous amounts of energy indoors. Older heirloom genetics, which evolved naturally in their native climates, could become increasingly valuable as growers search for varieties better suited to outdoor cultivation and changing environmental conditions.
Humboldt's Legacy
The conversation eventually shifted home—to Northern California.
For decades, Humboldt County was synonymous with premium cannabis. While legalization has transformed the industry, the Humboldt founders remain optimistic.
"Humboldt was the melting pot of cannabis in the United States," Lind said. "People came from India, Jamaica, Europe—all over the world—to grow cannabis there. With them came genetics, knowledge, and diversity. That's the foundation of what we're building on today."
Pennington acknowledged that legalization has created economic challenges for many legacy farmers but believes the region's culture remains intact.
"The access to the plant and the continued innovation is better than ever," he said. "The people who really belong there are still there."
Introducing One Love Redemption
Years of work in Jamaica are now taking shape as One Love Redemption, a new variety developed alongside members of the Marley family.
The project incorporates Jamaican heirloom genetics—including selections from Westmoreland and other historic growing regions—while adapting them for today's growers.
"It's meant to represent the Caribbean," Dr. Emanuel explained. "It still has those sativa influences but in a more modern package—with flavor, yield, and characteristics that people today will appreciate."
The launch represents more than another seed release. It's the culmination of years spent collecting, preserving, and working directly with Jamaican communities to ensure those genetics continue into future generations.
Preserving the Plant's Story
As legalization reshapes cannabis worldwide, Humboldt Seed Company's message was clear: progress shouldn't come at the expense of history.
By protecting heirloom genetics and working alongside the communities that have stewarded them for generations, Pennington, Lind, and Dr. Emanuel believe cannabis can continue evolving without forgetting where it came from.
Before wrapping up, Pennington offered one final thought to Honeysuckle.
"We're glad to see Honeysuckle here at Mary Jane Berlin," he said. "You've been one of the OG publications. We've loved being featured by you in the past. Honeysuckle's real culture."
For more, visit https://humboldtseedcompany.com
