Rolling a perfect joint is a rite of passage - part ritual, part art, part science. And in today’s evolving cannabis culture, it’s more than just a way to consume; it’s a statement. Whether you’re a seasoned smoker or a curious newcomer, how you roll and what you roll with says something about you - your taste, your technique, even your values.

But the foundation of a flawless joint isn’t just what’s inside - it’s the paper. And with more choices than ever before, selecting the right rolling paper can be the difference between a smooth, satisfying session or a canoeing catastrophe.

After nearly two decades in the cannabis industry and countless rolls from coast to coast, here’s my no-fluff guide to rolling the best joint and choosing the best paper to elevate your experience.

Start With the Right Tools

To roll a proper joint, you’ll need three essentials:

  • Quality flower (not too dry, not too sticky)
  • A reliable grinder
  • The right rolling paper

Optional but recommended: a filter tip, a rolling tray, and patience (especially if you're new to the game). A joint isn’t just a product, it’s a process.

The Method: Simple, Classic, Effective

  1. Grind your flower evenly for consistent burning.
  2. Create a crutch (filter tip) to anchor your joint.
  3. Fill your paper evenly with ground cannabis, placing more near the tip and less toward the mouthpiece for a tapered roll.
  4. Shape and roll using your thumbs and fingers to tuck and spin the paper.
  5. Seal it with a gentle lick—don’t soak it.
  6. Pack the end with a pen or poker tool for airflow and shape.
  7. Twist the tip, spark up, and enjoy.

Now that you’ve got the method, let’s talk about materials. Not all rolling papers are created equal.

The Top 5 Rolling Papers for the Modern Smoker

1. RAW Rolling Papers — The Gold Standard

If there’s one brand that’s defined 21st-century rolling culture, it’s RAW. Unbleached, organic, vegan, and chlorine-free, RAW Papers are the benchmark for quality. Beyond their eco-conscious credentials, they offer a slow, even burn that’s beloved by both cannabis connoisseurs and casual tokers.

RAW’s transparency about sourcing and mission-driven ethos make them not just a product, but a movement. Plus, their founder Josh Kesselman’s wild, joyful personality has helped RAW create a loyal global community that goes way beyond paper. For purists, RAW Classic Kingsize Slims are the go-to. For parties? Grab the RAW Cones and save yourself the trouble.

Pro tip: RAW Black papers are the thinnest, smoothest burn you can find—and they’re a game-changer.

2. Zig-Zag — The Icon

Zig-Zag papers are synonymous with legacy. They’ve been around since 1879 and are instantly recognizable with their classic orange packs. Known for durability and versatility, Zig-Zags are a dependable choice for beginners and veterans alike. Their slow-burning white papers are forgiving for first-time rollers, and their wide distribution means they’re available almost everywhere.

3. Elements — The Clean Burner

If flavor purity is your top priority, Elements offers an ultra-thin rice paper that burns clean and leaves no ash—except for the gum line. These are for the smoker who wants to taste nothing but terps. With a magnetic closure on most packs, they’re a small step up in sophistication and performance.

4. OCB — The French Artisans

OCB brings European flair to the rolling paper game. Born in France, these ultra-thin papers are precision-made with flax and organic hemp. Their slow, even burn is ideal for rollers who care about the craftsmanship of their smoke. As more U.S. markets open, OCB is expanding rapidly—and winning over the wellness crowd.

5. Blazy Susan — The Stylish Upstart

Pink papers with a purpose? Blazy Susan brings style, color, and consciousness to the table. Beyond aesthetics, the brand’s commitment to empowering women in cannabis and supporting social equity makes them a standout among a new wave of cannabis lifestyle brands. Their slow-burning papers are made from wood pulp and dyed with food-safe coloring, offering a unique blend of function and flair.

So, Which Paper Is Right for You?

  • For the purist: RAW
  • For the traditionalist: Zig-Zag
  • For flavor chasers: Elements
  • For the craft enthusiast: OCB
  • For the style-savvy: Blazy Susan

Ultimately, the “best” paper is the one that fits your vibe and your values. Whether you’re sitting on a Brooklyn stoop, hiking a California trail, or unwinding at home in a legal state, the joint you roll is an extension of you.

So light it up with pride… and always roll with intention.