2025 wasn’t a quiet year. It was a year of momentum.
Honeysuckle didn’t tiptoe into visibility — it moved through culture with intention. Stories traveled. Screens lit up. Print landed in hands instead of inboxes. Nearly 14 million organic search impressions pulled new readers into the world, while hundreds of thousands stayed long enough to actually read, not just scroll. Long-form wasn’t a liability. It was the flex.
Digital proved its power when one story cracked open December, pulling in thousands of readers in a single day without a dollar spent on ads. No boost. No burn. Just timing, relevance, and trust doing what they’re supposed to do.
Print hit different. Six issues in one year, moving through bookstores, dispensaries, trade floors, and cultural spaces worldwide. These weren’t background magazines. They were objects. Passed around, photographed, stacked on tables, stuffed into backpacks, and kept. Print wasn’t nostalgia — it was presence.
And Honeysuckle didn’t just document culture. It showed up inside it. On floors. In back rooms. At after-hours moments where conversations actually happen. From billboards to retail to global events, the work lived beyond the page and beyond the feed.
None of this happens solo. This year was built with partners who move culture forward — brands, founders, artists, operators, and collaborators who trust instinct over noise and substance over spectacle. And to the readers who keep pulling us up in search, sharing stories, and showing up in real life — this run was for you.
2025 wasn’t about chasing hype. It was about creating it! 🍯
