Who Is Victorine Deych? Dusted Founder, Fragrance Expert, And Sherbinski's "Queen Of Gelato"
“I was the teenager that enjoyed the scent of cannabis, and collected fragrance,” says Victorine Deych. She’s made both her vocation. After high achievements in the fashion industry and creating her eponymous, internationally-acclaimed wellness lines, Deych merged her interests to create the equally lauded hemp / hashish oil-infused brand Dusted in 2018. She is also known as the “Queen of Gelato” at world-famous genetics brand Sherbinski’s, and a key member of the Voice of the Plant collective, founded by Sherbinski (Mario Guzman) himself. Forget an eye for perfection - she’s got a nose for it.
Victorine Deych On Cannabis, Fashion, Fragrance, And Female Power
HONEYSUCKLE MAGAZINE: What inspired you to get into the cannabis industry?
VICTORINE DEYCH: I was… working in fashion, experiencing severe burnout and finding the courage to shift into the wellness business. Cannabis was just a happy accident as I was using aromatherapy for healing and wanted to see what would happen if I incorporated cannabis in that way. I will always say that plants via aromatherapy and herbs saved my life. My mission is to be a true steward of the plant by spreading knowledge, healing, and kindness... It is my hope that there is a mass awakening to how spraying luxury fragrance on your neck is disrupting the consumer’s endocrine systems and causing many health implications.
Let’s bring awareness to the fact that we have been slaves to a luxury market that is hurting us, and through terpenes we have a fragrance alternative. This is a way to further the plant essence and cross industry lines.
What do you wish more people knew about your job?
Everything I have ever made or will make in the future is built with unwavering intention. All my proprietary aroma blends get charged at energy vortexes around the world. I have a library of over 1000 essential oils, resins and terpenes from regions I have traveled to. This includes the entire Original Gelato lineage from Sherbinski's, Blue Lotus from Egypt, three types of lavender from Samburu, and on and on.
What has been your biggest accomplishment in the cannabis space so far?
Hands down my terpene fragrance. I get more notoriety for my business development work, and I’m grateful to do that work; however, creating that first scent is a huge highlight on my journey. The magic that scent has brought to my life and to my community is immeasurable.
How do you feel the worlds of fashion, fragrance, and cannabis are merging to shape a new mainstream culture?
Fashion and fragrance dance together as a form of expression and identity. Both of which exude sexual appeal and confidence. Smoke culture weaves into that narrative. Now that the attention is there, we have a huge opportunity to share plant essence and higher consciousness with all these progressive and curious minds… The relationship with how terpenes are being used to categorize various cannabis strains is about to shift dramatically.
What are your favorite strains?
Bacio is my absolute favorite for most of my aromatic blends. Sunset Sherbert is my medicine.
What's the best thing about being a woman in cannabis?
Possessing the wisdom to connect with the plant on a deep level, and meeting other people with that gift.
What's your hope for the future of the cannabis industry?
To be recognized as a major industry that exceeded all expectations in bettering the lives of masses of people. It’s a tall order as the past needs healing, but if enough people have this mindset… We will prevail.
For more about Victorine and Dusted, visit iamdusted.com or follow @iam_dusted and @iamvictorine on Instagram.
*A version of this article originally appeared in Honeysuckle's 18th print edition. Click here to order and choose your element - Fire with Bun B or Ice with Queen P!
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Featured image: Victorine Deych, founder of Dusted. (C) Honeysuckle Media, Inc., original image courtesy of Victorine Deych.
