Hippos Cannabis CEO Nicholas Rinella Joins Missouri Cannabis Regulation Collaborative to Drive Industry Innovation
Hippos Cannabis CEO Nicholas Rinella Joins Missouri Cannabis Regulation Collaborative to Drive Industry Change
In a landmark move for Missouri’s burgeoning cannabis industry, Hippos Cannabis is excited to announce that its CEO, Nicholas Rinella, has been appointed to the Missouri Cannabis Regulation Collaborative (MCRC). This new role places Rinella at the heart of the conversation about the future of cannabis regulation in the state, where he’ll work alongside key industry figures and state regulators to tackle some of the sector’s most pressing challenges and opportunities.
A New Chapter for Missouri’s Cannabis Industry
The Missouri Cannabis Regulation Collaborative is an ambitious initiative designed to bring together a diverse group of 30 industry leaders, regulators, and licensees from across the state. The goal? To foster open dialogue and collaboration to shape the future of cannabis regulation in Missouri. The MCRC is expected to play a pivotal role in addressing industry issues, from regulatory hurdles to market opportunities, and shaping the trajectory of the state’s cannabis landscape.
Nicholas Rinella, who has been with Hippos Cannabis since its inception in 2019, brings a wealth of experience to the table. His appointment to the MCRC is a testament to his deep understanding of the industry and his commitment to its growth and development. Rinella’s selection was the result of a rigorous vetting process by staff from the Division of Cannabis Regulation and the Department of Health and Senior Services. They evaluated applicants based on their regional representation, license type, business structure, and industry expertise.
“I am honored to join my peers and influential leaders as a member of the Missouri Cannabis Regulation Collaborative,” Rinella said. “This initiative by the state to foster communication between regulators and industry is a great step forward. I’m excited to work hand in hand with the state in this collaborative effort, contributing to the ongoing evolution of our industry. I look forward to addressing key issues with fellow members and advancing the cannabis sector in Missouri.”
Rinella’s Journey: From Beverage Distribution to Cannabis Innovation
Nicholas Rinella’s journey to the MCRC is as dynamic as the cannabis industry itself. Before joining Hippos Cannabis, Rinella spent nearly a decade as the Vice President of Rinella Company, Inc., an independent beverage distributor. His background in beverage distribution, combined with his extensive experience in cannabis, makes him a unique asset to the MCRC.
At Hippos Cannabis, Rinella has been instrumental in shaping the company’s growth and success. His role in Missouri’s Amendment 3 Drafting Committee and the MoCannTrade Cultivation Subcommittee was pivotal in the adaptation of Missouri’s low six percent tax model. Under his leadership, Hippos has secured licenses, developed innovative brands, and implemented efficient dispensary designs that have set new standards in the industry.
Rinella’s leadership at Hippos Cannabis extends beyond business acumen. His deep commitment to the industry is reflected in the company’s dedication to education and access initiatives. Hippos operates dispensaries in Chesterfield, Columbia, and Springfield under the name “Hippos Marijuana Dispensary,” and runs a cultivation and manufacturing facility known as “OG Yields.” The company has also developed popular brands like “Sundro,” “Atta,” “Bad Pony,” and “Hugs,” all available throughout Missouri.
Driving Industry Innovation and Collaboration
Rinella’s new role on the MCRC highlights Hippos Cannabis’s commitment to advancing the industry through collaboration and innovation. By engaging with the collaborative group, Rinella aims to contribute to meaningful changes in cannabis regulation and ensure that the industry’s growth aligns with best practices and stakeholder interests.
“Participating in this exciting initiative not only allows us to contribute to shaping the future of the industry but underscores Hippos Cannabis's commitment to leadership and innovation,” Rinella added. “Engaging with this collaborative group enhances our ability to drive meaningful change and demonstrates our dedication to advancing the sector and maximizing value for all stakeholders.”
About Hippos Cannabis
Hippos, LLC is more than just a cannabis company; it’s a beacon of innovation and sustainability in the industry. Founded in 2019, Hippos is dedicated to promoting the powerful benefits of cannabis while prioritizing sustainable practices. The company operates several dispensaries across Missouri, including locations in Chesterfield, Columbia, and Springfield. Its cultivation and manufacturing facility, OG Yields, supports the production of top-quality cannabis products.
Hippos is also known for its award-winning Brett Hull #16 cannabis strain and its commitment to educational initiatives. The company’s brands, including Sundro, Atta, Bad Pony, and Hugs, reflect its dedication to providing exceptional products and services to its customers.
Stay updated with Hippos Cannabis by visiting hipposcannabis.com and following them on Instagram at @hipposcannabis, @attacannabis, @sundrocannabis, @badponycannabis, and @ogyields.
With Nicholas Rinella at the helm of the MCRC, Hippos Cannabis is poised to influence the future of cannabis regulation and continue its trailblazing journey in the industry.