As MJBizCon 2025 takes over Las Vegas, one automation company is making it clear they’re not just showing up to the expo floor—they’re woven into the fabric of the entire week. Hefestus Technologies, a global leader in cannabis pre-roll automation and MAP-based packaging systems, is rolling into MJBizCon with its most ambitious presence yet: a major new technology launch, a packed schedule of sponsorships, and a clear focus on elevating both product quality and community experiences.
From unveiling next-generation pre-roll preservation to backing some of the most talked-about parties, competitions, and networking events, Hefestus is positioning itself not only as an engineering powerhouse, but as a true supporter of cannabis culture.
A New Era of Pre-Roll Preservation: Meet the AuraX AutoTube
At the heart of Hefestus’s MJBizCon push is the debut of the AuraX AutoTube, the company’s latest innovation in pre-roll packaging and preservation. The system will be on display with live demos at Booths C21610 and C21613 in the Expo hall, where attendees can connect directly with the Hefestus engineering team.
The AuraX AutoTube integrates seamlessly with the existing AuraX platform and the optional AuraX Weight Checker to create a fully automated, closed-loop workflow. Each pre-roll is weighed for accuracy, inserted into a tube, flushed with medical-grade nitrogen, and then sealed with a clear nylon heat-shrink. The entire process is powered by Hefestus’s advanced Modified Atmosphere Packaging (MAP) technology, originally developed for food and pharmaceutical products where consistency and safety are paramount.
By stabilizing terpene content, moisture levels, and structural integrity, the AuraX AutoTube is designed to significantly extend shelf life while preserving the sensory experience that consumers expect from premium pre-rolls. In a market where stale flower or uneven quality can break brand loyalty overnight, this kind of precision can be a serious competitive edge.
“Our team has spent decades developing MAP systems for food and pharmaceutical products, where precision and safety are non-negotiable. Bringing that same engineering depth to cannabis allows operators to scale without losing quality or consumer trust,” said Hefestus USA CEO Shahar Yamay.
Owning the Night: Official Sponsor of MJBizCon After Hours at NuWu
Hefestus isn’t just focused on machinery and metrics. The company is also powering some of the most anticipated gatherings of the week, starting with MJBizCon After Hours, the official after-hours destination taking place at the three-acre NuWu Cannabis Marketplace entertainment campus at 1235 Paiute Circle in Las Vegas.
After Hours offers a bridge between the convention center and the culture, with complimentary transportation beginning at 4:20 p.m. from the Las Vegas Convention Center for badge holders with wristbands. As an official sponsor, Hefestus is helping anchor an experience that brings together retailers, brands, investors, and operators in a more relaxed, social environment—exactly where real relationships are made.
Joint Wars: Live Rolling, Big Personalities, and High Stakes
On opening night, Hefestus levels up the energy again as Presenting Sponsor of Joint Wars at NuWu, a live rolling competition that has quickly become a must-see spectacle. The event kicks off on December 2 at 7 p.m. and pits some of the sharpest rollers in the game against each other in a battle of skill, speed, and style.
The lineup includes Pro Champion Mika Cook, known as Humboldt Hippie and standing 5’2”, alongside Amateur Champion Joey Muffins, a towering 6’8”. Ten additional amateur rollers will compete in preliminary rounds for a shot at the Joint Wars Championship Belt and a slate of premium prizes. It’s a high-energy celebration of craftsmanship in a space where pre-roll quality matters as much as the tech that supports it—making Hefestus’s involvement feel especially on brand.
Supporting the Grasslands Party: Where Storytellers and Strategists Meet
Hefestus is also backing one of MJBizCon’s most influential networking evenings: The Grasslands Party, hosted by Grasslands: A Journalism-Minded Agency. Taking place off the Strip, the event is known for bringing together high-level cannabis and hemp executives, investors, media professionals, and industry thought leaders.
By supporting the Grasslands Party, Hefestus aligns itself with the storytellers, strategists, and decision-makers shaping the narrative of cannabis on a national and global level. It’s a signal that the company understands how vital communication, journalism, and media relationships are to the future of the industry.
Blunt Brunch Nationals: Pearled Up, Powerful, and Photographed by Hefestus
On December 2 at IPEC Las Vegas, Hefestus will help set the tone for one of the most empowering events of MJBizCon week: Blunt Brunch Nationals, Pearled Up & Powerful. As the Official Photo Booth Sponsor, Hefestus is creating a red-carpet-style photo experience during cocktail hour, designed to capture the energy, elegance, and impact of the women driving the cannabis industry forward.
Blunt Brunch has become a key platform for women in cannabis to connect, collaborate, and celebrate one another. By investing in a high-energy, visual-forward activation, Hefestus is quite literally helping put faces and stories in the spotlight.
The Orchard Suite After-Party: Following The Emjays in Style
On Thursday, December 4, Hefestus extends its footprint into one of the week’s most exclusive evenings: The Orchard Suite After-Party, the official after-party following The Emjays Awards ceremony. Hosted at The Industrial Event Center from 8 p.m. to midnight and produced by Farechild Events, the Orchard Suite experience blends immersive branding, elevated hospitality, and a lounge-style atmosphere tailored for serious networking.
Guests flow directly from the awards ceremony into a curated environment that features creative installations, premium activations, and a guest list stacked with executives, founders, and industry influencers. VIP attendees enjoy expedited entry, access to a private lounge with its own bar and complimentary bites, and space to connect in a more intimate setting. Hefestus’s sponsorship underscores its commitment to being present where the big conversations and long-term collaborations begin.
Community at Sunrise: Jews in Weed MJBiz Bagel Bash
Hefestus’s presence continues into the morning hours as a sponsor of the Jews in Weed MJBiz Bagel Bash, a beloved tradition held December 4 at Planet 13’s Dazed Consumption Lounge and outdoor courtyard. The Bagel Bash is known for its warm, community-centered energy, giving founders, operators, investors, and industry professionals a chance to connect before the day’s chaos begins.
The event is open and welcoming, inviting everyone to join in. Hefestus’s participation highlights the company’s interest in the cultural and community spaces that give cannabis its heart, not just its headlines.
“MJBizCon brings the heartbeat of this industry into one place. We’re grateful to support the events and communities that make cannabis what it is: collaborative, creative, and driven by people who care deeply about the plant and the products they bring to life. Showing up for this culture matters just as much as showing up with great engineering,” said Yamay.
About Hefestus Technologies
Hefestus Technologies develops precision automation and Modified Atmosphere Packaging solutions for food, pharmaceutical, and cannabis producers. With over 30 years of engineering experience, the company helps operators streamline labor, protect product quality, and scale with confidence across highly regulated industries. More information can be found at hefestus-tech.com.
