Hall 2, Stand 2-C15 — Heatex’s Home Base for Europe’s Wildest Weekend
If you’ve ever been to Cannafest Prague, you know the deal. It’s not just a trade show, it’s a three-day cultural circus where business cards meet bongs, and friendships are sealed somewhere between booth 2-C15 and the afterparty.
For Heatex Products, it’s home turf away from home. Since 2018, they’ve been rolling into Prague with their Czech distribution partners Growcity.cz and Naarden; showing what’s new, meeting old and new customers, and making sure the people who move the market get the good stuff.
This year, they’re back with their own booth in hall 2 stand 2-C15, promoting some undeniable icons: Integra Boost, Vibes Papers, and Hydroponic Research.
“Cannafest is where it all connects,” Jimmy from Heatex says. “It’s the pulse of Eastern Europe; where we meet old friends, new resellers, and half the industry in one exhibition.”
Coffee&Cigars, and the Calm Before the Storm
Every Cannafest week kicks off the same sacred way with Growcity’s Coffee&Cigars event.Thursday night. The gear’s set up. The booths are (mostly) built. The first lighters flick. The whole Czech scene: growers, distributors and industry leaders shows up to exhale before the madness starts.
“It’s the perfect warm-up,” Jonas from Heatex says. “Michal and his Growcity.cz team have been throwing this great kickoff event for many years. While enjoying a smoke and a drink you catch up with people from the industry in a relaxing atmosphere.”
Spin the wheel and win some Integra Boost packs and visit Torchland
Once the show opens, Heatex Products keeps the good energy rolling.They’re sponsoring the Wheel of Fortune at the Naarden/Highgarden stand in Hall 5 a playful nod to the fact that even in a serious business, a little luck and laughter go a long way.If you walk by and hear cheering, someone probably just won something they didn’t know they needed. Heatex Products is also connected with Torchland in hall 5. The best glass blowing show in Europe and definitely worth a visit.
Dinner, drinks, and “Connected by Culture”
After hours, the crew is sliding into Connected by Culture, the first-ever Prague dinner from Marco and the VYBZ team; the same crew responsible for some of Germany’s best business-meets-nightlife moments and the VYBZ Garden at MaryJane Berlin.
“I believe good connections happen and grow over dinner,” says Jonas from Heatex. “Marco somehow turns a meal into magic. He brings the right people together the vibe is always right.”
From Amsterdam with freedom
Behind the fun, Heatex Products runs one of Europe’s most efficient B2B machines. From their Amsterdam headquarters, they import, warehouse, and distribute American brands to about 40 countries across Europe, the Middle East, and Asia.
“We want to contribute to a free world; one where people have the freedom to choose,” says Jimmy. “That’s what our brands represent: design, innovation, and quality that stands for something.”
The real takeaway
For Heatex Products, Cannafest isn’t about the booth or the badge — it’s about the moment you look around and realize everyone here loves the same thing you do.Good products. Good people. Good smoke.The rest? Just logistics.
For more, visit heatexproducts.com
