Beyond Organic: The ‘Super Natural’ Garden
Bucking commercial trends, one company is using regenerative farming practices to preserve the mystique of the cannabis plant
As the commercial cannabis industry has grown, cultivation practices have increasingly been directed toward mass production processes that maximize yields at lower costs – often at the risk of losing the unique qualities that comprise a strain. And just as they have with beer and alcohol products, many consumers have come to accept lower quality in exchange for low cost and consistency.
But there is a growing number of commercial cultivators who are determined to preserve the mystique of the plant, knowing that an increasingly sophisticated cannabis consumer still craves the “whole plant” experience. For Colorado-based Edun, this means adhering to agricultural practices that are pretty much the opposite of those used by most larger operators.
Today, many mainstream commercial cultivators utilize chemicals, pesticides, fertilizers and other practices that may work well, but they damage and ultimately destroy the soil. Using regenerative farming practices, Edun is disrupting the now “established” cannabis market with its focus on cannabis horticulture, sustainability and quality. Edun marries natural cultivation processes with cutting-edge technology, injecting passion, love and integrity into the growing regulated market.
“Cannabis consumers have evolved significantly in recent years. Today’s discerning customers are more informed, more intentional, and increasingly conscious of what they consume,” said James “Jimmy” Brinkerhoff, CEO and Founder of Edun. “They recognize that regenerative cultivation isn’t just better for the planet, it elevates the entire experience. At Edun, our mission is to lead the cannabis industry in sustainable, natural farming practices that deliver the purest, most potent, and flavorful products available.”
Edun’s farm in Parachute, Colorado grows exclusively in no-till living soil using Beyond Organic and Korean Natural Farming techniques in what the company calls its “Super Natural” garden. The Edun gardens are sustainable, regenerative and free of toxic pesticides, fertilizers or chemicals. In fact, the company even crafts most of its nutrients in-house, ensuring that the consumer’s experience is rooted in nature from seed to smoke, vapor or edible. The Edun product line of all live rosin products includes Edun Live Rosin Gummies, Edun Cold Cure Live Rosin Batter, Edun Live Rosin Jam, Edun Solventless Live Rosin Vape Carts and Edun Live Rosin Infused Pre-rolls.
“We believe that consumers are beginning to understand more about how cannabis is cultivated and feel that customers are beginning to want more information about the health of the plants they are consuming,” Brinkerhoff said. “Edun is leading the way in regenerative natural farming, so we love that more people are becoming more conscious about ingesting and inhaling products with greater purity.”
To learn more about Edun and its regenerative farming practices, visit https://edun.co/.
