Hip-Hop Icons Introduce Ultra-Premium Gin to Their Award-Winning Spirits Portfolio
Hold onto your cocktail shakers, because Dr. Dre and Snoop Dogg are back at it! The hip-hop legends just announced the launch of Still G.I.N. By Dre and Snoop, an ultra-premium gin that’s now ready for your next gathering. This new addition to their celebrated beverage brand marks an exciting entry into the pure premium spirit space, following the massive success of their first release, the acclaimed Gin & Juice By Dre and Snoop.
Dr. Dre and Snoop Dogg partnering on anything is iconic, and now they’re impacting the spirits game with their own beverage. Today, the hip-hop legends announced the launch of Still G.I.N. By Dre and Snoop, a premium gin that’s now available for purchase around the world. This serves as the second product release from the duo’s award-winning beverage brand— as well as their first entry into the pure premium-spirit industry. Their first release, the canned cocktail called Gin & Juice By Dre and Snoop, was a huge success, and it was only right to keep the momentum going.
A Modern Twist on a Classic Spirit
So, what makes Still G.I.N. stand out? This isn’t just any gin—it’s a defiant blend that embodies smoothness and sophistication. Described as a clean, light, and modern gin, it’s highly mixable and, dare we say, supremely drinkable. With notes of tangerine, jasmine, and coriander, this gin promises an aromatic finish that will elevate any cocktail game. Perfect for a casual hangout or a more upscale gathering, it’s the kind of spirit that speaks to both the everyday drinker and the discerning connoisseur.
Just like how Gin & Juice By Dre and Snoop pays homage to Snoop’s timeless smash “Gin and Juice” produced by Dr. Dre, Still G.I.N. By Dre and Snoop derives its concept from Dr. Dre’s fan favorite “Still D.R.E.” from his standout, multi-platinum album 2001.
Dr. Dre himself emphasizes the hands-on approach that shaped this product: “This is not a liquor that we're just putting our name on. It's just like we did with Beats headphones. Everything is us from the ground up: the gin, the flavor, the packaging... Everything had to be perfect. Snoop said it best: we're better together – it's always magical. It's incredible to know that you’ve got something amazing that you feel is gonna really work. From the look to the taste, it's all there.”
Inspired by Musical Masterpieces
Snoop chimes in, noting their long history with gin: “Every day in the studio when Dre and I were trying to make the dopest music, we were drinking gin and just having fun.” It’s clear that this spirit is a reflection of their legendary camaraderie, crafted with the same attention to detail that goes into their music.
The Art of Distillation
What’s in a bottle? For Still G.I.N., it’s all about quality. This 85-proof (42.5% ABV) gin is distilled and bottled in the U.S., using artisanal methods like vapor distillation in a copper pot. Each step is thoughtfully executed to ensure that the final product is not only ultra-premium but also easy to sip. It’s a labor of love, combining the best of both worlds: modern distillation techniques and traditional botanical blends.
The result? A gin that doesn’t just aim to please—it strives to impress. With a vibrant citrus-forward flavor profile balanced by floral and spice notes, Still G.I.N. is a spirit that invites experimentation in cocktails while standing strong on its own.
Eye-Catching Packaging and Affordable Luxury
Let’s talk about the bottle. Designed by Ini Archibong, the unique honeycomb 750ml bottle is as much a feast for the eyes as the spirit inside is for the palate. Priced at $34.99 SRP, it’s an affordable luxury that doesn’t skimp on style or substance.
Andrew Gill, the brand’s Chief Strategy Officer, notes, “Dre and Snoop were involved in every step—from the bottle design down to getting the perfect harmony of botanical notes and smooth mouthfeel into each sip.” It’s a true collaboration that embodies their passion and dedication to crafting something special.
A Stellar Launch Amidst Growing Success
The launch of Still G.I.N. follows a year of impressive milestones for Dre and Snoop's spirits brand. From their international expansion in the UK to becoming the first-ever alcohol sponsor of the NCAA bowl game with the Snoop Dogg Arizona Bowl presented by Gin & Juice By Dre and Snoop, their brand has taken the industry by storm.
“This is just the beginning,” says Dr. Dre, hinting at future innovations and expansions. With a dynamic team behind them—including the founders of On The Rocks Cocktails—the sky's the limit for this beverage brand.
Elevate Your Next Gathering
Whether you’re hosting a laid-back get-together or a glamorous cocktail party, Still G.I.N. By Dre and Snoop is the perfect addition to your bar cart. Mix it with tonic, pour it over ice with a twist of citrus, or create a signature cocktail that pays tribute to the legends themselves.
For more information on where to buy and to explore the world of Dre and Snoop’s spirits, head over to bydreandsnoop.com. Cheers to the perfect blend of hip-hop and high spirits—because with Dre and Snoop, it’s always a party!
