What started as Colorado’s cult rosin gummy is now moving east and south, winning fans in dispensaries from Denver to St. Louis to Boston. 

Walk into a dispensary in Aspen, Boston, or St. Louis and ask for edibles that will give you a consistent experience and actually tastes good. Chances are the budtender will slide a bright tin across the counter and simply say: “Dialed In.” 

Born from Colorado’s obsession with doing things cleaner, better, and more flavor driven, Dialed In Gummies built its reputation as the connoisseur’s edible. Today, under the umbrella of Sun Theory, that reputation is spreading across the map, with new markets in Ohio, Missouri, Massachusetts, and soon to be Arizona putting the brand on the verge of something major. 

The Rosin Revolution 

When Dialed In Gummies first began infusing gummies with solventless rosin, it was a rare move in the edible space. At the time, rosin was a niche, expensive concentrate mostly associated with dabbers and purists. Most gummy brands relied on distillate, prized for its efficiency and consistency but stripped of much of the plant’s terpene profile. 

According to Max Vansluys, President of Dialed In, rosin allows consumers to experience more of the cultivar’s true character, with fuller flavor and layered effects that distillate can’t deliver. 

By infusing rosin into gummies, Dialed In created something that felt both premium and personal. Each batch reflects the strain’s unique terpene profile, turning edibles into more than candy with THC, into cannabis that has character. 

Small Batches, Dialed In 

From the beginning, Dialed In Gummies distinguished itself with batch specific production. Each run is tied to a particular cultivator and at times, tied to a specific strain, with a unique batch number that consumers can look up on the brand’s website for cannabinoid and terpene details. Instead of the same fruit flavors on repeat, the lineup changes constantly depending on the cultivar, a rotating menu that keeps fans coming back for the next drop. 

That craft ethos has become part of the brand’s DNA. Collaborations top growers keep every release fresh, and the tins themselves highlight the story, listing not only potency but also strain and terpene breakdown. It feels closer to a wine label than a candy wrapper, inviting consumers to savor rather than simply snack. 

The approach has paid off. Dialed In has become a favorite among budtenders and consumers alike, with the recognition to prove it. In 2025, Westword’s Readers’ Choice Awards named Dialed In the Best Edibles Company in Colorado, cementing its place as a consumer favorite. 

Expanding the Circle 

Colorado may be home base, but solventless love is spreading. In November 2024, Dialed In launched in Ohio, and by May 2025 it was on shelves in Missouri, complete with a new High Dose line offering 30mg pieces tailored to medical patients and experienced recreational users. The brand has also expanded into Massachusetts and soon to be Arizona, signaling that what began as a Colorado craft gummy is quickly becoming a multi-state presence. 

For Sun Theory, the parent company, these moves are part of a broader playbook. While many multi-state operators focus on rapid expansion, Sun Theory leans into culture, aiming to establish Dialed In as the gold standard for solventless edibles wherever it goes. 

According to Matt Melander, President at Sun Theory, that strategy comes down to building consumer trust: when people see a Dialed In tin, they know they’re getting solventless quality, specific effects, and flavors designed with intention. 

Culture, Craft, and Community 

Beyond the gummies themselves, Dialed In has become a cultural connector. Collaborations with Colorado growers keep the brand fresh, and each limited batch is released with the kind of anticipation usually reserved for craft beer or sneaker drops. 

In Colorado’s mountain towns, Dialed In has built a loyal following among locals and visitors, often woven into après ski and other social rituals. And with Ohio, Missouri, and Massachusetts, now part of the mix, new consumers are beginning to create their own traditions around the brand. In Massachusetts, Dialed In just launched the limited edition “Salem Witch” batch, proof that no matter the state or season, the brand continues to tap into local culture and community in every drop. 

It’s no accident that Sun Theory, which operates dispensaries like Roots Rx and launched the Arnie’s wellness line with Arnold Palmer Enterprises, considers Dialed In its cultural engine. Gummies may be approachable, but these gummies carry a story of craft, innovation, and community that elevates the whole portfolio. 

Looking Ahead 

As federal conversations around cannabis rescheduling pick up steam, brands rooted in solventless extraction are well-positioned to capture rising consumer interest in “clean cannabis.” Demand for transparency and purity is only expected to grow. 

For now, Dialed In is still focused on the pillars that built its reputation: collaboration, craft, and character. Whether you are picking up a tin in Aspen or Boston, the goal is the same, edibles that taste good, feel good, and tell a story about where the plant came from. 

In a crowded market where most gummies blur together, that commitment is what helps Dialed In stand out.