In an industry often dominated by product drops, potency numbers, and market expansion headlines, Dialed In Gummies is shifting the conversation—literally.
The award-winning, solventless edibles brand has launched Digging Deeper by Dialed In Gummies, a new podcast that explores cannabis not as a product category, but as a cultural force shaped by the people behind it.
Hosted by Dialed In President Max Vansluys, the biweekly series brings together voices from across cannabis, food, art, and entrepreneurship for candid, human-first conversations that aim to move beyond surface-level industry talk.
“Digging Deeper is about getting beyond surface-level conversations,” Vansluys tells Honeysuckle. “Cannabis has always been connected to creativity, food, music, entrepreneurship, and community. This is about sitting down with people doing meaningful work and having honest discussions about what drives them.”
A Culture-First Approach to Cannabis
From its origins in Colorado as a small-batch, rosin-based gummy brand, Dialed In has built its identity around craft and collaboration. That same ethos carries into the podcast.
Rather than focusing on technical deep dives or insider-only conversations, Digging Deeper is intentionally accessible—designed for both industry veterans and those simply curious about how cannabis intersects with everyday life.
“The show is cannabis-adjacent by design,” Vansluys says. “We’re not trying to make a science podcast or something that only people in the industry understand. We want conversations that feel real and relevant whether you work in cannabis or not.”
Each episode centers on one simple but revealing question: How did cannabis come into your life?
From there, the conversations unfold, touching on creativity, personal journeys, and the role cannabis plays across disciplines.
Beyond the Plant
The podcast’s guest lineup reflects the expanding cultural footprint of cannabis. Early episodes feature figures like Chef Dave Hadley, a two-time Chopped champion known for blending culinary artistry with cannabis innovation. Future guests will span operators, cultivators, artists, and cultural leaders shaping the next phase of the industry.
The goal, according to Vansluys, is not to chase trends but to document the people and perspectives building something more lasting.
“This is about the stories behind the plant,” he says. “The collaborations behind the products. The people building community around it. That’s what’s always been most interesting to us.”
Collaboration Over Competition
At a time when the cannabis market is becoming increasingly competitive, Digging Deeper leans into a different narrative: collaboration over competition.
It’s a philosophy that has defined Dialed In’s product model, which is built on partnerships with top cultivators to produce small-batch, strain-specific gummies. Now, that same mindset is extending into media.
By creating a platform that highlights voices across industries, the brand is positioning itself not just as a product company, but as a cultural connector.
“We’ve always believed cannabis is bigger than any one brand,” Vansluys says. “It’s about the ecosystem, the people, and the ideas pushing it forward.”
A New Kind of Cannabis Conversation
As cannabis continues to evolve legally, commercially, and culturally, Digging Deeper arrives at a moment when the industry is ready for more nuanced storytelling.
Less about hype. More about intention.
Less about the product. More about the people.
New episodes of Digging Deeper by Dialed In Gummies will be released biweekly across major podcast platforms, with additional video content extending the conversations beyond audio.
The first episode featuring Chef Dave Hadley, a two-time Chopped champion and award-winning cannabis chef, is now available to listen.
For Dialed In, it’s a natural next step—one that reflects not just where the brand is today, but where cannabis culture is heading next.
