Cabaret queen, Bravo icon, and forever Countess, Luann de Lesseps is adding a new act to her repertoire: cannabis. In a cheeky new collaboration with global cannabis brand PAX, the Real Housewives of New York alum unveils a golden-hour Instagram Reel that blends elegance, humor, and a subtle nod to breaking stigma.
At first glance, the video looks like a classic flower-arranging tutorial—until de Lesseps reveals that the “flowers” in question are cannabis. With a signature smirk, she declares, “Now that’s how you enjoy your flowers,” before enjoying them with PAX FLOW, the brand’s new dry herb vaporizer.
Cannabis, Countess Style
Known for her quick wit and iconic one-liners, de Lesseps brings the same playful sophistication that has made her a Bravo fan favorite into the cannabis space. The Reel, shared on both @countessluann and @pax_official, captures a moment of cultural crossover—placing cannabis firmly at the table of mainstream lifestyle.
“With Luann, we wanted to celebrate cannabis in a way that’s elegant, fun, and a little unexpected,” said Justin Tacy, VP of Marketing at PAX. “The Countess is an undisputed icon, and this collaboration is about breaking stigma and reaching new mainstream audiences, while continuing to keep cannabis at the center of culture.”
About PAX FLOW
Launched earlier this summer, PAX FLOW is the brand’s sleek new dry herb vaporizer. Designed for both form and function, FLOW combines hybrid heating with improved airflow, easy loading, and straightforward cleaning. The result: a stylish, powerful way to enjoy cannabis flower that honors PAX’s legacy of precision, purity, and innovation.
For nearly two decades, PAX has been a leader in cannabis hardware, trusted by millions worldwide for quality and design. The company is also committed to sustainability, with all products certified Plastic Negative by rePurpose Global.
Cannabis Culture, Mainstream Spotlight
The collaboration highlights a growing trend: mainstream personalities embracing cannabis as part of lifestyle and wellness culture. By tapping Countess Luann, PAX not only delivers a playful campaign but also signals how cannabis continues to blend seamlessly with fashion, art, and entertainment.
For more, visit pax.com/flow.
