Cannafair 2025: With 30,000 visitors, Düsseldorf Proves Germany’s Green Future Is Here

In August, Düsseldorf once again became the beating heart of Germany’s cannabis community as Cannafair 2025 opened its doors to thousands of visitors. What began in 2019 as a bold new trade fair has since grown into one of Europe’s must-attend gatherings, blending industry, culture, and community.

The trade show's roots trace back even earlier, to 2016, when its founders launched Highway magazine. “Publishing the magazine gave us strong connections with potential exhibitors,” they recalled. “By the time we organized the first Cannafair, we already had a trusted network and a clear sense of the audience we wanted to serve.”

Why Düsseldorf Matters

Berlin may often dominate the headlines, but Cannafair’s organizers deliberately chose Düsseldorf, and the choice has proven to be more than symbolic.

“Germany, with over 80 million people, needed a second cannabis fair,” Matthieu Lambert,one of the founders explained. “Especially Nordrhein-Westfalia, near the Dutch border. This region has long been home to talented growers—even before legalization. They deserve a fair that celebrates their work without having to travel across the country to Berlin.”

By situating the event here, Cannafair honors the legacy of underground growers while spotlighting Düsseldorf as a cultural and industrial hub in its own right.

A Record-Breaking Weekend

The 2025 edition lived up to expectations, drawing an estimated 20,000 to 30,000 visitors over the three-day weekend. Exhibitors showcased everything from seeds and genetics to cutting-edge grow technology, lifestyle products, and innovations in health and wellness. The aisles buzzed with wholesale buyers, international brands, curious newcomers, and veterans of the scene.

The event wasn’t just about business—it was about culture. From networking spaces to lively panels, Cannafair reflected how far Germany has come since the pre-legalization era, with mainstream acceptance growing steadily year by year.

Looking Ahead

For Matthieu Lambert, the momentum is undeniable—but so is the responsibility. “We hope legalization keeps progressing so that products can finally be sold in regular shops, comparable to the U.S., instead of only through Cannabis Social Clubs,” they said. “Acceptance in society has already improved so much compared to a few years ago. Germany is on a good path.”

Their long-term vision? For Cannafair to remain both a stage and a platform—where Germany’s growers, innovators, and entrepreneurs can stand alongside global leaders. By holding space for the industry and culture to flourish together, the fair isn’t just chronicling the shift in Germany—it’s helping to shape it.

Beyond 2025

As legalization debates continue and Europe positions itself within the global market, Cannafair’s success sends a clear message: the appetite for connection, knowledge, and celebration is only growing. For many attendees, last weekend was more than a fair—it was proof that Germany’s green future is here, and Düsseldorf is at its center.

Follow Cannafair on Instagram.