In a move that promises to invigorate the Garden State's cannabis scene, The Cannabist Company Holdings Inc. (Cboe CA: CBST) (OTCQX: CBSTF) (FSE: 3LP) is thrilled to announce the latest chapter in its growing collaboration with Airo Brands. This August, New Jersey will welcome Oria by Airo, a premium line of live resin-infused gummies set to redefine the edibles experience.
The Cannabist Company, renowned for its deep roots in the cannabis industry, is taking its partnership with Airo to new heights. Oria by Airo is not just another product launch; it’s a testament to the synergy between two cannabis powerhouses. This new line of edibles features a blend of high-quality live resin and state-of-the-art infusion processes, promising a fast-acting, long-lasting, and exceptionally tasty experience for consumers.
Elevating Edibles with Innovation
Airo Brands has long been a name synonymous with cutting-edge technology and premium cannabis products. Known for its advanced vapor delivery systems, Airo has now channeled that same innovative spirit into its edibles line. Oria gummies combine Airo's signature Artisan Series flavor profiles with the benefits of full-spectrum effects, delivering a product that’s as enjoyable as it is effective.
Volley Hayhurst, VP of Operations at The Cannabist Company, expressed his enthusiasm for the launch, saying, “We are incredibly excited to further expand our successful partnership with Airo by bringing Oria gummies to New Jersey. These edibles are not only delicious but also offer the high-quality and fast onset of effects that our customers have come to expect from Airo products. This expansion is a perfect fit for the growing New Jersey market and showcases our ability to support our partners while leveraging our top-notch processing capabilities.”
The Oria edibles lineup is designed to cater to a variety of tastes and preferences, featuring six distinct terpene-enhanced formulations:
- Bahama Breeze (Hybrid): A tropical fusion of mango and melon.
- Berry Bliss (Indica): A sweet blend of berries and whipped cream.
- Black Mamba (Sativa): A zesty mix of citrus and blackberry.
- Sumatran Sunrise (Sativa): A bold combination of blood orange with CBC.
- Midnight Moon (Indica): A rich flavor of black and blueberry with CBN.
- Citrus Splash (Hybrid): A refreshing lemon and lime flavor with CBC.
Each flavor is crafted to offer optimal potency and fast absorption, making these gummies a standout choice for consumers seeking both quality and efficiency.
A Partnership Built on Excellence
The Cannabist Company and Airo Brands first joined forces in November 2023 with a successful launch in Delaware. Airo’s advanced vaporizers and oils quickly became top sellers at Cannabist locations across the state. Building on that success, the partnership expanded into West Virginia earlier this year, and now New Jersey is poised to experience the same level of innovation and excellence.
Richard Yost, CEO of Airo Brands, highlighted the significance of this partnership: “The Cannabist Company’s dedication to quality cultivation and manufacturing, combined with their strong retail and wholesale channels, make them the perfect partner for our brand expansion. We’re excited for how this collaboration enables us to introduce Oria edibles to New Jersey, continuing our mission to elevate the cannabis experience for consumers.”
As the New Jersey market continues to grow, Oria edibles are positioned to play a key role in shaping the state's cannabis landscape. The Cannabist Company’s ability to blend premium cannabis oil with Airo’s advanced infusion techniques ensures that Oria will be a top choice for discerning cannabis consumers.
Looking Ahead: What’s Next?
The launch of Oria in New Jersey is just the beginning. The Cannabist Company and Airo Brands have more in store for the coming months, with additional market launches and new products on the horizon, pending regulatory approval. The collaboration exemplifies how strategic partnerships in the cannabis industry can drive innovation and expand market reach, offering consumers a continually evolving range of high-quality products.
For those eager to learn more about Oria and other exciting developments from The Cannabist Company and Airo Brands, more information can be found on their respective websites: cannabistcompany.com and airobrands.com.
About The Cannabist Company
Formerly known as Columbia Care, The Cannabist Company is a seasoned leader in the cannabis industry, with licenses across 13 U.S. jurisdictions. The company operates 95 facilities, including 73 dispensaries and 22 cultivation and manufacturing sites. In 2021, The Cannabist Company launched Cannabist, its retail brand, creating a national dispensary network. The company’s product offerings span flower, edibles, oils, and tablets, with notable brands like Seed & Strain, Triple Seven, and Amber.
About Airo
Founded in 2017, Airo is a trailblazer in the cannabis industry, known for its superior consumption experience through advanced technology and high-quality materials. As of May 2024, Airo’s products are available in over 1,700 licensed dispensaries across 22 U.S. states and Puerto Rico. With a reputation for innovation, Airo continues to push the boundaries with new product lines, including the recently introduced Oria edibles.
The expansion of The Cannabist Company’s partnership with Airo Brands is a significant milestone in the cannabis industry, reflecting both companies' commitment to delivering exceptional products and experiences to consumers. As Oria gummies make their debut in New Jersey, they promise to set a new standard for edibles, blending quality, innovation, and taste in every bite.
