It’s still summertime in Los Angeles, and everyone continues to enjoy being outside. And if there’s one thing we can all relate to when it comes to being under the sun… it’s the fact that you must wear sunscreen!
What Is Black Girl Sunscreen (BGS)?
Introducing Black Girl Sunscreen (BGS), who pride themselves in creating sun protection products for everyday use. Their products fight against sun damage, hyperpigmentation, and fine lines, protecting your skin from sun rays without leaving behind a white cast. It also doubles as a moisturizing lotion, making a great pick for your daily skincare routine.
For those who aren’t familiar, BGS first launched in 2016, creating a line specifically for women and children. Their mission is to global conversation about sun safety, while educating and protecting melanin-rich skin on a global scale. Their motto is "Black does crack," and they’ve made it their duty to protect that.
What Happened At Black Girl Sunscreen's Los Angeles Launch Of BGS Men?
On Saturday, August 17th, Black Girl Sunscreen celebrated their exciting new launch of BGS Men SPF 30 by hosting a pool party in Southern California’s beautiful Baldwin Hills neighborhood.
The new item was crafted to specifically meet the grooming needs of all men, but particularly men of color. Enclosed in a convenient 3-oz size container, BGS Men SPF 30 offers anti-inflammatory, anti-aging, and sun protection benefits, making it the perfect addition to any men's skincare routine.
While it was day-party vibes, the event also doubled as the ultimate self-care experience. The event featured refreshing facials, relaxing massages, stylish haircuts, delicious quesadillas and acai bowls, hors d'oeuvres, and refreshing drinks. There was a table of coconut water (in actual coconuts!), as well as tunes from Storm The DJ.
What Is Black Girl Sunscreen Founder Shontay Lundy Saying About BGS Men?
Black Girl Sunscreen founder Shontay Lundy states, “Creating BGS Men is a long time coming. I think that skincare for men is underserved and not really developed. Black Girl Sunscreen is leaning into our men because we want them to appear youthful, we want them to feel good in their skin. This is what we do, we make them feel good and look good.”
For more about Black Girl Sunscreen, visit blackgirlsunscreen.com.
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Written By:
Shirley Ju is a journalist, media host, and seasoned music industry professional. She is the founder of Shirley's Temple, a podcast series with a focus on mental health, where her guests include Trippie Redd, Chanel West Coast, Ricky Williams, Blac Chyna, and more. Shirley's work has been featured in publications such as Variety, Complex, Nylon, Flaunt, and REVOLT; she can also be seen doing exclusive interviews for leading urban news source VLADTV, featuring a platform with 5 million subscribers. Find out more about Shirley at @shirju on Instagram and Twitter, and on LinkedIn.
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Featured image: Black Girl Sunscreen founder Shontay Lundy at the BGS Men launch (C) Black Girl Sunscreen / Shontay Lundy
