Los Angeles, CA — When B Eazy walks into a room, the energy shifts. Maybe it’s the charisma, maybe it’s the confidence — or maybe it’s the fact that The Zoo, his cannabis and lifestyle empire, has evolved into something much bigger than a brand. It’s a movement. And at ZooCon Los Angeles, his first large-scale hometown event, that movement came to life in full color.

The night pulsed with music, laughter, and smoke clouds under city lights. For B Eazy, the moment felt surreal. “Sometimes I never know what to expect,” he reflected during his interview with Honeysuckle’s Shirley Ju. “I like to lowball myself — think a certain number of people will show up — and then it’s way more. It’s overwhelming in the best way, seeing everyone come out to support. It’s kind of cool, you feel me?”

It was more than cool — it was cultural. ZooCon wasn’t just an event; it was a statement of how far the community has come and how deeply B Eazy’s brand resonates with his fans.

From Zebras to The Zoo

The Zoo began, as many great ideas do, organically. B Eazy’s first strain, Zebras, hit the scene and caught on instantly. “The Zoo came out of nowhere,” he recalled. “I saw the reaction to the Zebras — people just loved it and latched onto it. At one point I just said, you know what? Everybody loves animals.”

That spark turned into a symbol: The Zoo became a world that people could belong to, a visual and emotional identity grounded in loyalty and authenticity. The black-and-white stripes of Zebras evolved into a full menagerie — a vibrant reflection of B Eazy’s imagination and drive.

The Cult Following

It’s no accident that The Zoo’s community feels like family. B Eazy calls it a cult following, but what he really means is connection. “My following is extremely loyal,” he explained. “Because I show my face so much and I’m so vocal, people are able to attach to the brand and really get behind it. I think people like that.”

That openness — the accessibility, the humor, the energy — is what sets him apart. Fans don’t just buy into a product; they buy into B Eazy himself. His social presence, his willingness to speak his mind, and his creative output have built a grassroots empire that now stretches coast to coast.

Even as ZooCon marked a milestone for Los Angeles, B Eazy’s calendar reads like a world tour: New York on Thursday, Miami on Saturday, Boston the week before. His work ethic mirrors his philosophy — stay in motion, stay inspired, and stay true.

Building a Better Scene

One of B Eazy’s biggest priorities is creating inclusive spaces — especially for women. “I don’t think enough brands, if any, really involve women,” he said. “You need women at events, first of all. It’s nothing worse than going somewhere and it’s a thousand dudes hanging out. That’s all the sessions are. We gotta spice their life up a little bit.”

It’s a perspective that feels both obvious and radical in a space where so many events remain one-dimensional. B Eazy understands that culture thrives on balance — the energy of inclusion, diversity, and good vibes. ZooCon embodied that balance perfectly: a mix of music, fashion, art, and cannabis that reflected every facet of his creative world.

Global Vision

As for what’s next? B Eazy doesn’t hesitate. “Global domination,” he grinned. “We’re taking The Zoo worldwide. That’s the goal — nothing less.”

The words could sound like a boast — but standing amid hundreds of fans, it’s hard to doubt him. The Zoo has already outgrown its origins. What started as a strain became a brand, and what became a brand has evolved into a full-blown cultural wave.

With ZooCon Los Angeles, B Eazy didn’t just host an event — he cemented a vision. A movement rooted in loyalty, creativity, and connection. And judging by the turnout, the roar of the crowd, and the energy that carried late into the night, The Zoo’s global takeover has only just begun.

Follow The Zoo and B Eazy: @b_eazyllc
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