Beauty And The Bud: Hair, Fashion, And Politics

By Lindsay Loo

Lindsay Loo is a New York-based hairstylist and master colorist who merges plant-based advocacy with wellness education and artistic flair. With 20 years in the field, the multihyphenate creative has done hair for New York Fashion Week and numerous films, served as a Color Department Director for award-winning salons, and is a certified Wella Master Color Expert, among her many achievements. Her work and industry expertise has been featured in outlets such as Oprah Magazine, Bustle, NBC News, and Birchbox. Follow Lindsay in this ongoing series as she tackles all issues surrounding hair, beauty, cannabis culture, and more.

How Are Beauty, Fashion, And Hair Trends Influenced By Politics And Elections?

In the realm of beauty, fashion, and hair, trends often reflect broader societal moods and cultural shifts. Intriguingly, these trends can also be influenced by political climates, particularly during election years. While the connection may not seem immediately apparent, a closer examination reveals a dynamic interplay between political events and beauty standards.

Fashion As Expression

Fashion has long served as a form of self-expression and commentary on social issues. During election years, designers and brands often respond to the political landscape by incorporating themes of empowerment, resistance, and unity into their collections. For instance, the rise of feminist movements and social justice advocacy can lead to an uptick in clothing that promotes messages of equality and empowerment. Collections may feature slogans, bold colors, or styles that signify solidarity with various causes.

Moreover, political figures themselves influence fashion trends. The styles adopted by candidates often become a point of public fascination, prompting a ripple effect throughout the fashion industry. From Michelle Obama’s sleek, modern silhouettes to Kamala Harris’s bold hues, the sartorial choices of politicians can inspire everyday fashion, setting new trends among the general public.

Hair Trends Reflecting Cultural Shifts

Hair trends also mirror the political zeitgeist. In times of social upheaval, hairstyles can become symbols of defiance or cultural identity. For instance, movements advocating for natural hair and against systemic beauty standards have gained traction, particularly among Black communities. This resurgence often coincides with heightened political awareness, as individuals embrace their cultural heritage in response to broader societal changes.

During election cycles, the prevalence of certain hairstyles can signify a collective mood. For example, sleek, polished hairstyles might suggest a desire for order and professionalism, reflecting a yearning for stability. Conversely, more avant-garde or experimental styles may emerge during periods of political unrest, showcasing a push against conformity and a desire for individuality.

The Influence of Social Media

Social media platforms amplify these trends by providing immediate access to influential figures and their fashion choices. Political commentary on platforms like Instagram and TikTok often includes discussions of style, which can lead to rapid shifts in consumer preferences. Influencers may promote brands aligned with their political beliefs, further intertwining fashion with political identity.

As the electorate becomes more engaged in social issues, brands that embrace diversity and inclusivity gain traction. This shift not only affects fashion but also the beauty industry at large, where products designed for a broader spectrum of skin tones and hair types gain prominence.

Consumer Behavior And Brand Responsibility

Consumers are increasingly aware of the ethical implications of their purchases. During election years, this consciousness can lead to a preference for brands that align with their values. As a result, companies may adapt their marketing strategies to reflect social responsibility and political awareness. This trend can manifest in eco-friendly practices, fair trade sourcing, and transparent labor policies, influencing consumer choices.

The interplay between politics, election years, and beauty trends is a rich tapestry that reflects the societal landscape. As fashion and hair trends respond to the political climate, they serve as both a reflection and a catalyst for change. By understanding these connections, consumers can appreciate the deeper meanings behind their style choices, recognizing that beauty is not merely superficial but deeply intertwined with the fabric of our social and political lives.

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Featured image: (C) Lindsay Loo @iamlindsayloo