Natalia Faehnrich didn’t grow up dreaming of seed banks or strain drops. In fact, she never thought cannabis would play any role in her life. Raised in Poland, where the plant was strictly criminalized, she had no blueprint for what was coming. But life loves a good plot twist. At 19, she landed in the UK, took a temp gig packing cannabis seeds for some extra cash—and found the start of a lifelong obsession.
That “temporary” job bloomed into Attitude Seed Bank, one of the world’s most recognized platforms for rare, elite, and exclusive cannabis genetics. Today, Faehnrich is the CEO and owner of the global operation, managing partnerships with over 230 breeders across continents. Her mission? Curate the best catalog in the game—and make sure everyone, from diehard growers to curious newcomers, has access to the magic.
“The vision from the start was just to create the largest and the most diverse catalog of cannabis genetics,” she says. That vision has taken her around the world, deep into breeder culture, and into the hearts of some of the most passionate cannabis communities on the planet.
Back in the day, Attitude was a best-kept secret: a one-stop shop for underground breeders, strain collectors, and small-scale cultivators chasing the next legendary cut. Now? It’s a global heavyweight—without losing its cool. Rare drops. Exclusive collabs. A vibe that balances hardcore credibility with genuine inclusivity.
Many of today’s top-tier breeders actually started out ordering from Attitude as customers. That’s part of the story Faehnrich loves most. “Most of those breeders started their journeys by purchasing the seed from us,” she says. Over time, those orders evolved into friendships, partnerships, and eventually—iconic collaborations.
Unlike other seed banks that lean into mass-market flash, Attitude keeps it grounded. “Some people do prefer to purchase the big commercial brands and some want to work directly with the breeders,” Faehnrich notes. “So we try to give everyone a platform.”
Her commitment to quality and culture comes from experience. Before cannabis, Faehnrich was a competitive cross-country runner—fueled by discipline and a bit of healthy obsession. When injuries derailed that path, she needed something else to throw herself into. Cannabis offered both purpose and edge. “I only really knew this from a recreational user perspective, so I never even knew that it had those medical properties,” she says. “I fell in love with the industry almost instantly.”
Today, Attitude runs with a crew of 25 and an international strategy that spans from the UK to Spain to Brazil and beyond. Post-Brexit, Faehnrich opened a new distribution hub in Valencia to make sure European customers could still get their genetics without drama.
And she’s quick to adapt. In Brazil, Attitude helps medical patients legally import genetics. In Germany, the Czech Republic, and Switzerland, new legislation is unlocking opportunities—and Natalia’s already ahead of the curve.
Running a cannabis business still means navigating stigma. “I once had a problem printing something for an expo because it had a cannabis plant on it,” she laughs. Even merchant processing and banking can be a headache. But she’s not complaining. “Luckily, the UK is a very efficient country,” she says. “Day-to-day operations are smooth.”
As one of the few women at the helm of a major cannabis company, Faehnrich says the industry is slowly changing. “Now I feel like we are actually celebrated,” she says. “When they do see women doing well, they want to work with them.”
Still, she’s not big on spotlight. “This is the first feature I’m doing in many, many years,” she admits. But recent features with friends—people like Derry from Barney’s Farm, Ciaran O’Leary, and others—have encouraged her to share more. ith global cannabis burgeoning, it’s time to get in front!
Even Green House Seed Company gave her a nod in 2023, creating an exclusive strain in her honor: Gran Jefa, a cross of Moneymaker and Runtz. “They created this strain last year... it’s been made exclusively for me,” she says with a shy smile.
This year, she’s bringing all the heat to Mary Jane Berlin, where Attitude will unveil new drops and finally offer direct sales to EU customers thanks to its Spanish base. “Last year people were disappointed,” she says. “This year, they’ll be hyped.”
At the heart of it all, Faehnrich is still about access. Rare genetics. Honest business. A global platform with underground DNA.
“Everyone always shows a lot of love, a lot of gratitude… we are really the only place where they can find certain genetics.”
She still won’t name a favorite strain—“I don’t play favorites”—but it’s clear she’s helped thousands of growers find theirs. In a business filled with noise, Natalia Faehnrich keeps it real: rooted, respected, and always one step ahead.
For more follow and check out Natalia and Attitude on instagram, website in our current print edition Issue 22!
